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Your customer

In this module, you will learn digital marketing tactics that will work specifically for product-driven ecommerce businesses and the experience consumers expect today.

Digital marketing is essential for many types of businesses. Learn how to apply it to your business.

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Customer discovery is the process of identifying who uses your product or service and understanding their needs.

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Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.

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Foundations of entrepreneurship

Your customer

Your product or service

Your funding and finances

Legally speaking

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