Find the entrepreneur in you
Resources available for anyone, any age and at any entrepreneurial stage.
Discover free, curated, on-demand digital learning tools to help make your ideas a reality.
-
How will a Go-to-Market strategy help my business succeed?
Your product or service
Product-market fit is crucial for any venture; your business cannot succeed until you achieve it.
-
How can artists generate business prospects?
Your customer
This resource explores 9 techniques for creatives to generate business prospects for themselves.
-
Digital marketing is essential for many types of businesses. Learn how to apply it to your business.
Filter your results
Showing 4 results for:
Your customer
In this module, you will learn digital marketing tactics that will work specifically for product-driven ecommerce businesses and the experience consumers expect today.
Digital marketing is essential for many types of businesses. Learn how to apply it to your business.
Customer discovery is the process of identifying who uses your product or service and understanding their needs.
Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.
Foundations of entrepreneurship
Design thinking is a way to solve problems by considering the perspectives and needs of humans first.
We’ll dig into how your idea creates value, who your idea serves and how you can make your idea real.
Explore seven ways of incorporating an entrepreneurial approach into any problem you’re facing.
Just start
This is a foundational self-paced and at no cost to learner course from the 100 Million Learners Global Initiative, a part of the Thunderbird School of Global Management at Arizona State University.
Humanity 101® embraces innovation, human possibility, and local and global community-building.
The business model canvas (BMC) is one way to describe and discuss your business model. Learn how to adapt the BMC to fit your work.
This self-paced, 13-course program from DreamBuilder provides a step-by-step framework for launching or growing your own small business.
Learn what it means to have a product or service that is desirable, viable and feasible, and how each of those factors support a successful venture.
Creating value and making an impact comes from solving a problem. But first, you’ll need to find and define the problem.
Ashoka’s three-part series, Changemaking, empowers you to take on systems change without feeling overwhelmed.
A business model describes how your venture delivers value. Review different types of business models and find one that meets your needs.
Your team
Mentorship is reflective and personalized, focusing on your entrepreneurial goals specifically or connecting about overall life experiences.
In this free, four-week course from Acumen Academy, you’ll use adaptive leadership techniques to solve leadership challenges.
Coaches offer feedback and guidance on a specific goal you hope to achieve. Review best practices for building a successful coaching relationship.
Your customer
This resource explores 9 techniques for creatives to generate business prospects for themselves.
In this module, you will learn digital marketing tactics that will work specifically for product-driven ecommerce businesses and the experience consumers expect today.
Digital marketing is essential for many types of businesses. Learn how to apply it to your business.
Customer discovery is the process of identifying who uses your product or service and understanding their needs.
Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.
Your product or service
Product-market fit is crucial for any venture; your business cannot succeed until you achieve it.
Learn how to gather insights from your users, buyers and stakeholders and use this feedback to help your business improve.
Learn about different revenue streams that allow you to deliver value to your customers and make money.
This module starts with a basic elevator pitch, adds depth and dimension, and shares prompts for expanding to a longer, formal pitch.
Your funding and finances
The Financing Your Dream course by DreamBuilder will teach you how to identify your business’s needs and funding sources.
This course uses a guide from the U.S. Small Business Administration to help you understand how much money it will take to start your business.
It costs money to start a business. Explore five types of funding to help you understand your options.
Legally speaking
Having a strong trademark can help set your products or services apart from the market. Learn about trademarks and the different kinds available.
There are many regulations to keep track of. This module describes different types of taxes to keep in mind as a business owner.
In the market for commercial real estate? This module covers the basic legal considerations of leasing property for your business.
This module explores intellectual property considerations, the typical technology transfer process, and the benefits for the inventor and the university.
This resource introduces legal risks and some of the measures you can take to prevent or prepare for them.
A supplement to the rest of our “legally speaking” resources, this dictionary of terms will help you make sense of the legal jargon.
Explore the different types of legal business structures and the implications of each so that you can make the right choice for you and your venture.
Explore different types of contracts, what information they contain and what protections they offer. Templates and examples will help you get started.
Explore the protections offered by a copyright, figure out if one is right for you and learn how to apply for one.
Learn about different types of business licenses — general business, regulatory, tax and more — plus tips for Arizona residents and ASU affiliates.
Stay up to date with featured content
Join our mailing list and we’ll notify you when new content becomes available.