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Your customer

Creating a strong brand results in recognition, fosters loyalty, and communicates your values, helping you connect with your customers.

Logos and taglines are essential for creating a memorable brand identity, differentiating it from competitors.

Brand photography and headshots create a professional identity, build trust, and make your business more relatable.

In this module, you will learn digital marketing tactics that will work specifically for product-driven ecommerce businesses and the experience consumers expect today.

Digital marketing is essential for many types of businesses. Learn how to apply it to your business.

Two men sitting at a table, you can see one man's face and the back of the other man's head

Customer discovery is the process of identifying who uses your product or service and understanding their needs.

Woman wearing glasses and chef coat, smiling at another person

Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.

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Foundations of entrepreneurship

Your customer

Your product or service

Your funding and finances

Legally speaking

Creative entrepreneurship

Blackstone LaunchPad

K-12 Educator resources