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Storytelling in pitching uses a clear, compelling story to share an idea. Learn why it matters, with simple examples showing how strong stories help ideas connect and stand out.

Customer personas are research-based profiles of ideal customers that show who you’re designing for and how to use simple tools and examples to better target your audience.

A solution statement explains how your idea solves a problem. Find out more and learn from an experienced entrepreneur and explore examples and resources to craft your solution statement.

A problem statement defines the issue your idea seeks to solve. Learn more about its parts, gain tips from an entrepreneur, and review examples and resources to help you develop your own.

Why should people choose your idea over others? Your value proposition tells them why. Discover more in this micromodule, so you can develop your own value proposition.

Wireframes help align teams, gather early feedback and refine ideas—crucial for founders building apps or platforms, especially when working with developers on a budget and timeline.

Creating a strong brand results in recognition, fosters loyalty, and communicates your values, helping you connect with your customers.

Logos and taglines are essential for creating a memorable brand identity, differentiating it from competitors.

Brand photography and headshots create a professional identity, build trust, and make your business more relatable.

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Foundations of entrepreneurship

Your product or service

Your funding and finances

Legally speaking

Creative entrepreneurship

Blackstone LaunchPad

K-12 Educator resources

Entrepreneurial wellness

Entrepreneurship 101