Customer discovery is the process of identifying who uses your product or service and understanding their needs.
Who is the person that will pay for or benefit from your product or service? Customer Discovery is the process of identifying that person and getting to know to better understand their needs. The feedback you receive in this process can be critical to the iterative process.
This module is available in English and Spanish:
Your customer
This resource explores 9 techniques for creatives to generate business prospects for themselves.
Your product or service
Product-market fit is crucial for any venture; your business cannot succeed until you achieve it.
Your customer
In this module, you will learn digital marketing tactics that will work specifically for product-driven ecommerce businesses and the experience consumers expect today.