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How does my idea fit into a business model canvas?

The business model canvas (BMC) is one way to describe and discuss your business model. Learn how to adapt the BMC to fit your work.


A business model allows you to articulate your strategy, and helps ensure that your decisions are made in alignment with that strategy. The business model canvas (BMC), invented by Alex Osterwalder of Strategyzer, is one way to describe and discuss your business model.

For-profit, non-profit, and social enterprises can all benefit from a business model. Here, you’ll find suggestions for how to adapt the BMC to fit your work.

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