This is a foundational self-paced and at no cost to learner course from the 100 Million Learners Global Initiative, a part of the Thunderbird School of Global Management at Arizona State University.

Design thinking is a way to solve problems by considering the perspectives and needs of humans first.

The business model canvas (BMC) is one way to describe and discuss your business model. Learn how to adapt the BMC to fit your work.

Customer discovery is the process of identifying who uses your product or service and understanding their needs.

Learn what it means to have a product or service that is desirable, viable and feasible, and how each of those factors support a successful venture.

A business model describes how your venture delivers value. Review different types of business models and find one that meets your needs.