This micromodule shows how storytelling strengthens your pitch. Learn to craft a simple, relatable story that highlights the problem, reveals your solution and helps your audience experience your idea.

Learn to craft a clear, compelling 30–60 second elevator pitch. This micromodule highlights key components and examples to help you confidently share your idea and spark interest.

Storytelling in pitching uses a clear, compelling story to share an idea. Learn why it matters, with simple examples showing how strong stories help ideas connect and stand out.

Customer personas are research-based profiles of ideal customers that show who you’re designing for and how to use simple tools and examples to better target your audience.

A solution statement explains how your idea solves a problem. Find out more and learn from an experienced entrepreneur and explore examples and resources to craft your solution statement.

A problem statement defines the issue your idea seeks to solve. Learn more about its parts, gain tips from an entrepreneur, and review examples and resources to help you develop your own.

Why should people choose your idea over others? Your value proposition tells them why. Discover more in this micromodule, so you can develop your own value proposition.

Creativity often involves unique ideas, unexpected twists, and the ability to see things from different perspectives—key traits for innovation and success. Learn how this skill can help you foster innovation and entrepreneurship, in addition to advance your career.

Critical thinking is a skill that helps analyze problems from multiple angles, develop solutions, and make informed decisions—enhancing career prospects and unlocking potential. Learn how this skill can help you cultivate innovation and entrepreneurship.

A growth mindset is the belief that skills grow with effort and persistence. It encourages adaptability, openness to feedback. Having this mindset fuels innovation, entrepreneurship, and career growth.