This course uses a guide from the U.S. Small Business Administration to help you understand how much money it will take to start your business.

It costs money to start a business. Explore five types of funding to help you understand your options.

We’ll dig into how your idea creates value, who your idea serves and how you can make your idea real.

Learn what it means to have a product or service that is desirable, viable and feasible, and how each of those factors support a successful venture.

Learn about different revenue streams that allow you to deliver value to your customers and make money.

This module starts with a basic elevator pitch, adds depth and dimension, and shares prompts for expanding to a longer, formal pitch.

Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.

A business model describes how your venture delivers value. Review different types of business models and find one that meets your needs.