Networking might seem intimidating at first, but embracing it with an intentional and thoughtful approach can unlock incredible opportunities for business growth and mutually beneficial relationships.
Fifteen years ago, I started my first business with a more experienced partner. When we launched, she insisted we go out and network. My naïve response was, “I don’t need more friends.” Looking back, I’m grateful for the lesson she taught me early.
My network has shaped my career, opened doors to new opportunities and provided support through different businesses and ventures. Many connections I made when I started my business are helping me now to create more impactful programs—bringing you direct, practical insight into my role as Director of Community Entrepreneurship at ASU Edson E+I.
People thrive with a strong ecosystem—a network of mentors, resources and industry connections that support long-term success. Arizona offers a unique ecosystem that helps entrepreneurs at any stage leverage local partnerships and strategic connections across both public and private sectors. Keep reading to discover how you can transform connections into powerful collaborations.
The Value of True Collaboration
Not all network contacts are equal. I’ve learned the difference between a contact and a true collaborator. One of the best examples of a true collaborator is Angela Garmon. I met Angela at the networking group my business partner insisted I join. A simple introduction has turned into years of collaboration, support and shared success.
Angela embodies what it means to be a true collaborator, moving beyond words to action. Over the years, we’ve supported each other in various ways—from presenting at each other’s events to providing honest feedback over coffee. Our work goes beyond co-marketing each other’s efforts. Angela has cultivated her expertise in change management, certifications and enterprise-level partnerships. As a true collaborator, she has communicated that expertise and our shared core values of professionalism, quality, relationship building and impact. Most importantly, she understands the values of innovation and remains open to whom we might work with, a much-needed attribute of a true collaborator in a world that changes rapidly.
Angela’s incubator, SEE ME, provides a safe space for entrepreneurs to learn, grow and engage in meaningful ways. Many of her participants later join Edson E+I programs, not because of competition but because of complementary resources. This is what ecosystem building looks like—stacking resources, supporting different organizations and working together towards shared goals.
I enjoy working with Angela. We share similar values and take our work seriously, but we believe in finding joy in what we do. The industry can be challenging, and burnout is common. Building connections with people you enjoy working with helps create a resilient and joyful team. This approach has given me longevity in various roles while pursuing my goal of creating local change through entrepreneurship. True collaborators have brought me the joy needed to achieve my career goals.
Recently, we’ve highlighted Angela’s expertise on various platforms, including our Startup School curriculum and the Small Business Academy Powered By SRP. Here are Angela’s insights on overcoming common networking challenges for small businesses. This excerpt is from Start-Up School.
Common challenges and how to overcome them
When we attend to the present moment with all of our senses, we invite the world to fill us with joy. The pains of the past are behind us, and the future has yet to unfold. But the now is full of beauty, simply waiting for our attention.
Advice on identifying the ecosystem that best aligns with your business’s niche and needs.
Tip: Every year, evaluate your communities. Actively engage in two or three organizations that will help support your business growth. We’ve given you some ideas here, but select the ones that will help position you and your business in the community.
Small businesses typically have limited resources, both in terms of time and financial investment. Engaging with an ecosystem requires commitment to attend events, participate in activities, and build relationships, which can strain resources that are already stretched thin.
Tip: Don’t over commit and be strategic! Your goal as a founder is to find a community that serves your business development and leadership needs. One or two organizations may be plenty.
Demonstrating how their business can contribute meaningfully can be difficult. Small business owners must articulate their unique value proposition and show how it aligns with the industry or community goals and activities to establish relevance and gain acceptance.
Tip: Find a seasoned business mentor or a coach who can provide you with feedback as you shape up your unique value proposition. Challenge yourself to think about how you support your clients and your community better than anyone else can, then think about how your community can support you. Remember, everything should be reciprocal.
Building relationships within Arizona, especially if it includes larger or more established players, can be daunting. Small business owners may face barriers to networking, such as a lack of connections or unfamiliarity with ecosystem dynamics.
Tip: People want to support you. More often than not, all you have to do is ask. Don’t be afraid to ask for those soft introductions. As you build relationships, also ask how you can support them as well. Sharing resources with each other will balance out the relationship while also showing that you are willing to support their growth too.
Maintaining consistent engagement over time is crucial for gaining long-term benefits from the ecosystem. Small business owners may struggle to balance ongoing involvement with day-to-day operational demands, risking their ability to sustain beneficial relationships and opportunities within the ecosystem.
Tip: Stay involved! As shared in the earlier tip, select one or two organizations that meet your business development needs and build from there. Hopping from association to association can be exhausting. When people see you working, serving, and growing, they want to be part of that process with you.
Learning from the Legacy of Women Who Thrived Through Connection
As we think about making intentional connections, it’s just as important to reflect on the women who paved the way. Their stories remind us that success isn’t just about having a great idea, it’s about building strong networks, uplifting others and creating opportunities together. Take Madam C.J. Walker, for example. She was a self-made millionaire who turned her haircare empire into a movement of empowerment
Walker didn’t just sell products, she built a community-driven business model that gave Black women the chance to achieve financial independence. She trained thousands as sales agents, ensuring her success was shared. Her approach to business was rooted in collaboration, mentorship and economic empowerment, proving that when women support each other, entire communities thrive.
Her story shows how powerful intentional networking and building a community can be. It reminds us that the best businesses are created not just for profit but to make a lasting impact.
Prioritize Quality Collaborations in Your Networking Efforts
The entrepreneurial journey has its twists and turns. Although I’m not currently building a venture, the network I built as a business owner continues to serve me today as my career evolves. The deep relationships I created have translated into a powerful group of partners and collaborators.
As we reflect on the women who have paved the way for entrepreneurial success, from Madam C.J. Walker to Arizona’s own Angela Garmon, we can all learn from their approaches. Angela exemplifies what it means to be a true collaborator and showcases how powerful networking can be. She doesn’t just attend events—she adds depth, provides actionable insights and fosters meaningful connections.
To build a network of true collaborators, start by understanding each other’s strengths, showing up consistently and being open to mutually beneficial action.
This month, I encourage you to make connections and explore how real networking and collaboration can elevate your work. Join us in our various programs across the ecosystem to deepen your connections and grow your impact. Learn more about our welcoming events on our events page.
