By 2030, Generation Z’s buying power is expected to grow by $12 trillion according to Neison, so understanding how to reach Gen Z is no longer a choice—it’s a requirement

Creating a Minimum Viable Product (MVP) is a smart way to test a business idea with minimal resources, gather feedback and make improvements before going all in. Instead of spending

Building a business isn’t just about what you know—it’s about who you know. Connections can make all the difference. Networking and cultivating strong professional relationships can open doors to new

Consumers are constantly changing how they purchase from and interact with businesses, and staying ahead of the curve is key for entrepreneurs and business owners to remain competitive. The growing

Diversifying your business isn’t just a smart move—it’s the key to long-term growth and staying ahead in a changing market. By expanding product lines or services, companies can tap into

Networking might seem intimidating at first, but embracing it with an intentional and thoughtful approach can unlock incredible opportunities for business growth and mutually beneficial relationships.  Fifteen years ago, I

The ability to think globally while acting locally is a vital skill for today’s youth. It can be difficult for educators and students alike to cultivate this dual perspective, which

AI is a major focus in our collective conversations—and for good reason. It’s revolutionizing the business world by driving efficiency, sparking innovation and fueling growth across all industries. Understanding AI’s

Are you ready to elevate your business? The Small Business Academy: Securing Contracts for Next Level Success, powered by SRP and developed by the J. Orin Edson Entrepreneurship + Innovation