The first instinct almost every new founder has is to figure out how much it costs to acquire a customer. Set a budget, boost a post and its reach and

In September 2020, Arizona State University proudly named the J. Orin Edson Entrepreneurship + Innovation Institute in recognition of J. Orin Edson’s transformational endowed gift and his longstanding commitment to

Picture a school makerspace, robotics lab or innovation hub at the beginning of a new year. The bins are organized, the robotics kits are charged and the 3D printer is

There‘s an inherent tension between creativity and marketing yourself as a creative professional. Traditional entrepreneurship teaches that you create value by solving problems and listening to your audience’s needs.  Yet

For entrepreneurs, growth is exciting. More customers and more revenue often feel like signs that a venture is moving in the right direction. But revenue alone doesn’t tell the full

Groundbreaking research happens every day at Arizona State University. Researchers are tackling some of society’s biggest challenges. Their work spans a wide range of fields, including new medical technologies, advanced

Behind every founder and innovator, there is a network of people who open doors, challenge assumptions and help turn uncertainty into momentum. At ASU’s J. Orin Edson Entrepreneurship + Innovation

When most people hear “NIL,” the acronym for Name, Image and Likeness, a legal framework that allows college athletes to make money off of their personal brand, they picture a

AI is already part of the world our students experience every day, and this is our chance to guide what their future looks like as the landscape evolves.  This new