Hiring your first employee is one of the biggest milestones in building a business. It’s also one of the easiest places to make an expensive mistake. Today, Artificial Intelligence (AI)

From September 15 through October 15, we celebrate Hispanic Heritage Month, honoring the history, culture and contributions of Hispanic and Latino Americans in the United States. It’s also an opportunity

There’s an undeniable excitement that comes with seeing an idea come to life for the first time. Whether it’s a rough 3D print, a clickable software prototype or a service

The first instinct almost every new founder has is to figure out how much it costs to acquire a customer. Set a budget, boost a post and its reach and

In September 2020, Arizona State University proudly named the J. Orin Edson Entrepreneurship + Innovation Institute in recognition of J. Orin Edson’s transformational endowed gift and his longstanding commitment to

Picture a school makerspace, robotics lab or innovation hub at the beginning of a new year. The bins are organized, the robotics kits are charged and the 3D printer is

There‘s an inherent tension between creativity and marketing yourself as a creative professional. Traditional entrepreneurship teaches that you create value by solving problems and listening to your audience’s needs.  Yet

For entrepreneurs, growth is exciting. More customers and more revenue often feel like signs that a venture is moving in the right direction. But revenue alone doesn’t tell the full

Groundbreaking research happens every day at Arizona State University. Researchers are tackling some of society’s biggest challenges. Their work spans a wide range of fields, including new medical technologies, advanced