Why should someone care about your startup idea? That question can feel simple, but for many founders it is one of the hardest to answer clearly. A strong startup idea

Many entrepreneurs assume social media only works once they have thousands of followers. Until then, it can feel like every post is being sent into the void. But a small

When most people hear “NIL,” they picture a five-star quarterback signing a six-figure deal with a major sports company. That story gets all the headlines, but it’s not the one

A great pitch deck does more than just explain your venture idea. It helps your audience understand the problem you are solving, why your solution matters and why you are

Hiring your first employee is one of the biggest milestones in building a business. It’s also one of the easiest places to make an expensive mistake. Today, Artificial Intelligence (AI)

From September 15 through October 15, we celebrate Hispanic Heritage Month, honoring the history, culture and contributions of Hispanic and Latino Americans in the United States. It’s also an opportunity

There’s an undeniable excitement that comes with seeing an idea come to life for the first time. Whether it’s a rough 3D print, a clickable software prototype or a service

The first instinct almost every new founder has is to figure out how much it costs to acquire a customer. Set a budget, boost a post and its reach and

In September 2020, Arizona State University proudly named the J. Orin Edson Entrepreneurship + Innovation Institute in recognition of J. Orin Edson’s transformational endowed gift and his longstanding commitment to