Ready, set, start
What is storytelling in pitching?
Storytelling in pitching uses a clear, compelling story to share an idea. Learn why it matters, with simple examples showing how strong stories help ideas connect and stand out.
What are customer personas?
Customer personas are research-based profiles of ideal customers that show who you’re designing for and how to use simple tools and examples to better target your audience.
What is a solution statement?
A solution statement explains how your idea solves a problem. Find out more and learn from an experienced entrepreneur and explore examples and resources to craft your solution statement.
What is a problem statement?
A problem statement defines the issue your idea seeks to solve. Learn more about its parts, gain tips from an entrepreneur, and review examples and resources to help you develop your own.
What is a value proposition?
Why should people choose your idea over others? Your value proposition tells them why. Discover more in this micromodule, so you can develop your own value proposition.
How do I create a wireframe for my app?
Wireframes help align teams, gather early feedback and refine ideas—crucial for founders building apps or platforms, especially when working with developers on a budget and timeline.
How do I create a strong brand for my business?
Creating a strong brand results in recognition, fosters loyalty, and communicates your values, helping you connect with your customers.
How do I create a logo and a tagline for my business?
Logos and taglines are essential for creating a memorable brand identity, differentiating it from competitors.
Why do I need brand photography and headshots?
Brand photography and headshots create a professional identity, build trust, and make your business more relatable.
How can a strong team lead to more funding opportunities?
Building a well-rounded team with complementary strengths and strong mentor support is key to attracting investors and outside funding resources.