The COVID-19 pandemic upended “business as usual” for many organizations, especially mobile food business entrepreneurs. These entrepreneurs discovered how to think through their food business’ strategies and plans to remain nimble and respond to the impacts of COVID-19, with a specific focus on digital and revenue generation strategies.
The program’s six-workshop series provided tips from industry experts on best practices to leverage digital tools and social media platforms to generate greater revenue. Participants also gained fresh insights through one-on-one and small group mentoring, roundtable topical discussions with other food entrepreneurs, networking with local industry experts and peers, and real-time opportunities to apply concepts learned from experienced food entrepreneurs.
Eligible participants received a mini tech grant of up to $500 to purchase technology to scale their digital business operations. The Santander Consumer USA Foundation funded the program to support businesses impacted most by the pandemic.
businesses participated in the program
participants received funding
participants received one-on-one mentorship
of participants identify as female or non-binary
of participants were people of color
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