A 101 on how to strategize and market your product before your customer's even know they need it.
From pre to post launch, we will go over how to delight your ideal customer.
The main goal of your pre-launch plan is to get your potential customers in the right state of mind to invest in your product when it launches.
The main goal of your launch plan involves letting your potential customers know your product is ready for purchase and is better than the alternative they may currently be using.
Key-takeaways:
- Identify your potential customer’s current beliefs and objections
- Determine the beliefs your potential customer’s need to have to see the value of your product
- Create a plan that’ll help shift those beliefs
This workshop will be led by Melissa Kiguwa.
Melissa Kiguwa is a writer and entrepreneur. She is the founder and CEO of Obánj, a sustainable, a luxury rental marketplace for the new majority.
She also hosts The Idealists., a podcast in collaboration with the London School of Economics Female Founder Accelerator where she interviews the world’s most audacious and visionary women. Guests include venture capitalist Arlan Hamilton, celebrity interior designer Brigette Romanek, iconic fashion designer Norma Kamali, supermodel Veronica Webb, and more.
Melissa is a 2020 PEN America Emerging Voices Fellow. Her first collection of poetry, Reveries of Longing, was published in 2014 and selected as one of “This is Africa’s 100 best books in fiction, poetry, memoir and non-fiction.” She is currently working on her first book and is represented by Janklow and Nesbit.
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