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Peoria Forward

Peoria Forward is a high-impact partnership between the J. Orin Edson Entrepreneurship + Innovation Institute at ASU and the City of Peoria to grow and scale the entrepreneurial ecosystem to transform the future of Peoria through entrepreneurship. Peoria Forward provides the tools, innovations and support to leaders, entrepreneurs and innovators to build a thriving, self-sustaining entrepreneurial ecosystem in the West Valley.
Take action, get involved, build Peoria.


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Each month, three out of every 1,000 people in the United States will start a business. These three entrepreneurs take on a tremendous task and assume a great deal of risk. But the remaining 997 people constitute a community that plays a substantial role in the entrepreneurs’ success, as well. In fact, we depend on these 997 individuals – those who are not entrepreneurs – to support entrepreneurs. You and your communities make ecosystems work.” 

- Kauffman Ecosystem Playbook.

Most Recent Updates

September 18, 2020: How do you build an entrepreneurial ecosystem in today's environment? FULL FALL PROGRAM CALENDAR

September 3, 2020: Announcing: The J. Orin Edson Entrepreneurship + Innovation Institute and your last chance to apply for the Peoria Small Business Grant

August 19, 2020: Maricopa County and the City of Peoria open funding resources

July 8, 2020: Funding resources, inclusion and innovation keep Peoria moving forward

April 30, 2020: Innovating and Connecting to move Peoria Forward

April 3, 2020: Funding Resources for You 

March 26, 2020: Help Peoria Restaurants   

March 18, 2020: Peoria Forward Pivots During COVID-19

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Take a Catalyst Action

Some of our Catalyst Actions take as little as 15 minutes to complete. The first step to getting involved is to take action.

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Get Involved

Peoria Forward has three types of events all designed to build connection between the — people, ideas and resources — elements of the entrepreneurial ecosystem.

New to entrepreneurship or just interested in exploring innovation? Welcome aboard the West Valley entrepreneurial ecosystem. Attend one of our upcoming free onboarding series sessions in your local library.


Catalyst Pilots

Peoria coming together to create real-world solutions and new resources for the entire entrepreneurial ecosystem. Catalyst Pilots are working sessions where a diverse group of community voices come together to see if they can create an actual program or pilot to test and iterate. Come with an open mind, ready to work!

Fresh Innovators Series

Designed for people exploring all corners of entrepreneurship and how to get involved in the local entrepreneurial ecosystem in Peoria. From a love of innovation to improving your community, this series looks at a diversity of early stage topics and experiences.

Skill Building Series

If you are already building an idea but want to connect with the latest in tools, trends and information attend these events, in partnership with local organizations across the West Valley.  


1 Million Cups Phoenix - East + West Valley

9:00am - 10:00am  |  The 2nd and 4th Wednesday of the Month

1 Million Cups is open to everyone and invites those from every stage of their entrepreneurial journey to participate. Join this National program, led by local innovators. 1 Million Cups welcomes students, business leaders, founders, and more. Hear from founders, connect with resources. Explore what is happening across the Valley by listening to local founders share their ideas in a friendly 6-minute presentation format with 20 minutes of questions. In Fall 2020, the West Valley and East Valley community will be working together to capture the diversity of our community and serve as a welcome mat for everyone interested in entrepreneurship in Phoenix.

The meeting will be via Zoom through December; registration is required to gain access to the link. 1 Million Cups is always free to attend.

East Valley hosts the 2nd Wednesday of the month, Register here. 

West Valley hosts the 4th Wednesday of the month. Register here. 

Founders Friday 

9:00 am - 10:00am  |  The 1st Friday of the Month

Peoria Forward offers high growth potential founders the opportunity to come together to share what they are working on, ask questions and gather targeted resources. 

Interested in participating? Reach out to Peoria.Forward@asu.edu for more information.

You Don't Need Code or Money to Build an App 

5:30pm  - 7:00pm | Tuesday, 10/6/2020

Promineo Tech, an innovative provider of tech education, is offering a free, virtual workshop on No-Code web development through Peoria Forward, an innovative partnership with Arizona State University E+I and the City of Peoria. Attendees will learn how to create and launch web applications with no coding experience and for as little money as possible. 

The workshop will consist of an overview and a working session in which attendees will have access to instructor assistance as they work on creating a knock-off of a popular application such as Shopify, LinkedIn, Airbnb, Uber Eats, and more! See full list of application walkthroughs here: https://bubble.io/how-to-build

To make the most of the workshop, attendees are asked to please create a free account on bubble.io and work through some of the initial few-minute long topic lessons at https://bubble.io/lessons beforehand.

Register Now

Peoria Entrepreneurial Ecosystem: COVID Recovery discussion  Part 1

1:00pm - 3:00pm | Tuesday, 10/13/2020 

Peoria needs you. It requires innovative, hardworking, community-minded people to step up and create the future. Now is the chance to make this community yours, to help shape the entrepreneurial future for Peoria. Join us for a discussion with diverse leaders to talk about the projects and resources we want to create for Peoria to help the entrepreneurial community build post COVID-19.

Register Now

Exploring Peoria Entrepreneurship On-line Community Catalyst 

ASU Edson E+I Peoria Forward, the City of Peoria and televëda have teamed up to provide Peoria residents with a one of a kind experience. Connect with local business owners, entrepreneurs, artists, and authors growing in Peoria. This program will utilize a custom, easy to access platform, with direct technical support so everyone in Peoria can safely participate and actively connect with their community and resources. Dynamic content includes trivia, sharing your story, conversation with real partners and the opportunity for every member of Peoria to support locally-owned businesses.  

Learn more about the impact of these brave pioneers who are transforming our region and how they have survived COVID. 

Four-part series:

  • Part 1: Meet your neighbor, the secret entrepreneur, Friday, 10/2/2020 

  • Part 2: Authors, books and innovation, Friday, 10/9/2020

  • Part 3: The artists and makers of Peoria, Friday, 10/16/2020

  • Part 4: A look to the future, Friday, 10/23/2020 

This series includes:

  • Interviews with the entrepreneurs that make Peoria great including, artists, authors, fitness instructors, local restaurants and more

  • Interactive trivia with prizes

  • Opportunities for you to share your entrepreneurial journey

  • Intergeneration ways to explore our community

  • Resources in Peoria to start an enterprise

  • Entrepreneurship book highlights with your fellow Peoria experts

Register Now

Peoria Entrepreneurial Ecosystem: COVID Recovery discussion  Part 2

10:00am - 12:00pm | Thursday, 10/129/2020 

Peoria needs you. It requires innovative, hardworking, community-minded people to step up and create the future. Now is the chance to make this community yours, to help shape the entrepreneurial future for Peoria. This event is part two of this series; if you are new to the Peoria ecosystem, part one is highly recommended!

There will be emails and material to review prior. It will be a highly interactive discussion to develop new ideas and pilot programs to advance the ecosystem. Peoria is already home to several resources committed to providing direct support of businesses. How do we create a culture that values entrepreneurs, fills the gaps in resources, starts something innovative!

Come ready to roll up your sleeves!

Register Now

Business Builder: Your First Steps  

5:30pm - 7:00pm | Tuesday, 11/3/2020 

Gather introductory insights that relate to how you can begin launching a business venture. Have any questions answered on how to make your business official and find how to reach your goals! 

Register Now

Business Builder: Creating Company Value 

5:30pm - 7:00pm | Tuesday, 11/11/2020 

Find how you can achieve your business aspirations by understanding key financial concepts that will guide you in developing the vision for your entrepreneurial journey. 

Register Now

Community Innovation Summit 

8:00am - 6:00pm | Friday, 11/20/2020 

Join Estrella Mountain Community College and ASU Entrepreneurship + Innovation in this full online experience to gain workforce skills and the opportunity to win fantastic prizes!

This action-packed FULL-day virtual meetup brings together the best creative minds at Estrella Mountain Community College to build real-life solutions during the COVID-19 pandemic. Community college students of all majors, backgrounds, and experiences will build community, practice entrepreneurial skills and gain tools needed in today's workforce.

Help make the West Valley into a safe, vibrant, innovative community you are proud to call home!

The week leading up to the event, students who register will receive emails, tools and video presentations by local organizations dealing with real challenges faced in our community. Participants can also submit problems they want to solve.

On Friday, November 20th, participants will create diverse work teams to develop real-life solutions and pitch their innovative ideas. Local mentors will be available to give feedback and ideas.

A panel of community leaders will select student groups to win scholarships and additional prizes.

Register Now

Peoria Forward Innovation Night 

5:00pm - 7:00pm | Thursday, 12/3/2020 

Register for this evening of in-depth discussion with founders, developers, experts and resource partners in the startup ecosystem at the Peoria Sports Complex. Join the ASU E+I  Peoria Forward team as they have conversations with successful entrepreneurs in the West Valley. Get connected and develop the entrepreneurial ecosystem in Peoria. 

Register Now



More events coming soon

Email  Peoria.Forward@asu.edu  to receive more information and updates on #PeoriaForward