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Peoria Forward

Peoria Forward is a high-impact partnership between ASU E+I and the City of Peoria to grow and scale the entrepreneurial ecosystem to transform the future of Peoria through entrepreneurship. Peoria Forward provides the tools, innovations and support to leaders, entrepreneurs and innovators to build a thriving, self-sustaining entrepreneurial ecosystem in the West Valley.
Take action, get involved, build Peoria.


Get connected

Each month, three out of every 1,000 people in the United States will start a business. These three entrepreneurs take on a tremendous task and assume a great deal of risk. But the remaining 997 people constitute a community that plays a substantial role in the entrepreneurs’ success, as well. In fact, we depend on these 997 individuals – those who are not entrepreneurs – to support entrepreneurs. You and your communities make ecosystems work.” 

- Kauffman Ecosystem Playbook.


Take a Catalyst Action

Some of our Catalyst Actions take as little as 15 minutes to complete. The first step to getting involved is to take action.

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Get Involved

Peoria Forward has three types of events all designed to build connection between the — people, ideas and resources — elements of the entrepreneurial ecosystem.

New to entrepreneurship or just interested in exploring innovation? Welcome aboard the West Valley entrepreneurial ecosystem. Attend one of our upcoming free onboarding series sessions in your local library.


Catalyst Pilots

Peoria coming together to create real-world solutions and new resources for the entire entrepreneurial ecosystem. Catalyst Pilots are working sessions where a diverse group of community voices come together to see if they can create an actual program or pilot to test and iterate. Come with an open mind, ready to work!

Fresh Innovators Series

Designed for people exploring all corners of entrepreneurship and how to get involved in the local entrepreneurial ecosystem in Peoria. From a love of innovation to improving your community, this series looks at a diversity of early stage topics and experiences.

Skill Building Series

If you are already building an idea but want to connect with the latest in tools, trends and information attend these events, in partnership with local organizations across the West Valley.  


March 18, 2020: Peoria Forward Pivots During COVID-19

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CANCELED Peoria Founders Guild

8:00am - 12:00pm  |  Saturday, 3/28/2020

Office Evolution PeoriaTraining Room

14050 N 83rd Ave Suite 290, Peoria, AZ 85381


It's not traditional networking. At the AZ Founders Guild, we believe that no matter how experienced you are, you always have something to learn from someone. And no matter how inexperienced you are, you always have something to teach someone. It's deep relationship building through 30-minute 1-on-1 mentoring sessions.

The event starts with a brief introduction from all founders. From there, every 30-minutes you will mentor someone or someone will mentor you. There will also be a mastermind round-table to address a very specific topic that faces all founders. This event's topic will be "How to survive when you are scaling too quickly". Previous meetings were a huge success. One member said: “Pure hype-free value. Very refreshing compared to events in Silicon Valley.” Another said: "AZ Founder's Guild is a great mix of talent, energy, enthusiasm in a very comfortable format and atmosphere." The event is open to founders, co-founders, and those who expect to be founders in the next 3-6 months. Experience the Guild for yourself at any of our chapters and see why one member says " it is truly the most valuable event i have been to and i can attend without the fear of having my time wasted by a sales presentation." Leave the event inspired and armed with actionable knowledge to grow your business.

8:00 – 8:15 am: Open networking
8:15 – 8:30 am: Introductions and reservations
8:30 – 11:30 am: six 30-minute mentoring sessions
11:00-11:30 am: Mastermind Round table

(No recruiters. No vendors. No selling.)

More Info

MOVED TO ONLINE Starting a Business: Introductory Skills

5:30pm - 7:00pm  |  Tuesday, 3/24/2020


An Introduction to Peoria Small Business and Entrepreneurship Part 1

12:00pm - 1:30pm  |  Thursday, 4/23/2020 

Peoria Main Library

8463 W Monroe St, Peoria, AZ 85345

Designed for community members interested in the growing Peoria small business and entrepreneurial community. Learn more about the impact these brave pioneers are having in our community and how you can support their growth.


An Introduction to Peoria Small Business and Entrepreneurship Part 2

12:00pm - 1:30pm  |  Thursday, 4/30/2020 

Peoria Main Library

8463 W Monroe St, Peoria, AZ 85345

Learn about Peoria small business from the business owners themselves! 


An Introduction to Peoria Small Business and Entrepreneurship Part 3

12:00pm - 1:30pm  |  Thursday, 5/7/2020 

Peoria Main Library

8463 W Monroe St, Peoria, AZ 85345

Have you thought about entrepreneurship yourself? In today's market there are a lot of great ways to start your own business. Here a couple of unique ideas that Peoria business owners are utilizing to build their own small business. 


An Introduction to Peoria Small Business and Entrepreneurship Part 4

12:00pm - 1:30pm  |  Thursday, 5/14/2020 

Peoria Main Library

8463 W Monroe St, Peoria, AZ 85345

Hear more about the future of entrepreneurship and Peoria as we answer your questions! 


MOVED TO ONLINE 1 Million Cups Phoenix - West Valley

9:00am - 10:00am  |  Every Wednesday

1 Million Cups is open to everyone and invites those from every stage of their entrepreneurial journey to participate. It is a community of innovators that welcomes students, business leaders, founders and more. Hear from founders, connect with resources or explore what is happening in the West Valley. The West Valley chapter of 1 Million Cups hopes to capture the diversity of our community and serve as a welcome mat for everyone interested in entrepreneurship in the West Valley. No registration or membership is required. We will be holding all upcoming meetings virtually using Zoom. Here are resources if you are unfamiliar with Zoom.

Join using Zoom:

Join from PC, Mac, Linux, iOS or Android: https://asu.zoom.us/j/6024995607

Or Telephone:
    Dial(for higher quality, dial a number based on your current location):
        US: +1 669 900 6833  or +1 346 248 7799  or +1 301 715 8592  or +1 312 626 6799  or +1 646 876 9923  or +1 253 215 8782
    Meeting ID: 602 499 5607
    International numbers available: https://asu.zoom.us/u/ab8Jm6UKfI
Or iPhone one-tap (US Toll):  +16699006833,,6024995607# or +13462487799,,6024995607#:

More info


More events coming soon

Email  Elizabeth.Deitchman@asu.edu  to receive more information and updates on #PeoriaForward