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Peoria Forward

Peoria Forward is a high-impact partnership between ASU E+I and the City of Peoria to grow and scale the entrepreneurial ecosystem to transform the future of Peoria through entrepreneurship. Peoria Forward provides the tools, innovations and support to leaders, entrepreneurs and innovators to build a thriving, self-sustaining entrepreneurial ecosystem in the West Valley.
Take action, get involved, build Peoria.


Get connected

Each month, three out of every 1,000 people in the United States will start a business. These three entrepreneurs take on a tremendous task and assume a great deal of risk. But the remaining 997 people constitute a community that plays a substantial role in the entrepreneurs’ success, as well. In fact, we depend on these 997 individuals – those who are not entrepreneurs – to support entrepreneurs. You and your communities make ecosystems work.” 

- Kauffman Ecosystem Playbook.


Take a Catalyst Action

Some of our Catalyst Actions take as little as 15 minutes to complete. The first step to getting involved is to take action.

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Get Involved

Peoria Forward has three types of events all designed to build connect the elements — people, ideas and resources — of the entrepreneurial ecosystem.

New to entrepreneurship or just interested in exploring innovation? Welcome aboard  the West Valley entrepreneurial ecosystem. Attend one of our upcoming free On-boarding Series sessions in your local library.


Catalyst Pilots

Peoria coming together to create real-world solutions and new resources for the entire entrepreneurial ecosystem. Catalyst Pilots are working sessions where a diverse group of community voices come together to see if they can create an actual program or pilot to test and iterate. Come with an open mind, ready to work!

Fresh Innovators Series

Designed for people exploring all corners of entrepreneurship and how to get involved in the local entrepreneurial ecosystem in Peoria. From a love of innovation to improving your community, this series looks at a diversity of early stage topics and experiences.

Skill Building Series

If you are already building an idea but want to connect with the latest in tools, trends and information attend these events, in partnership with local organizations across the West Valley.  



Explore The Library

9:00am - 1:00pm  |  Saturday, 10/19/2019

Peoria Main Library

8463 W Monroe St, Peoria, AZ 85345

The ASU E+I team brings entrepreneurial hands on activities directly to the community and shares resources with community members. "Explore the Library" at the Peoria Main Library! This event is free and has activities for the entire family. No registration required. 


West Valley Educator Innovation Forum 

4:00pm - 6:00pm  |  Wednesday, 10/23/2019

Peoria MET

11200 N 83rd Ave, Peoria, AZ 85345

Peoria area schools have the most Verizon Innovative Learning Curriculum Expansion program participants nationwide. Come meet the educators who are leading this innovative curriculum in the West Valley by joining us and others who are passionate about STEAMulating young minds. 


Continue Building Peoria: Ambassador Catalyst Pilot

8:00am - 9:30am  |  Friday, 10/25/2019

The Collective Studio AZ

8271 W. Lake Pleasant Parkway Suite 104, Peoria, AZ, 85382

At the Build Peoria event, community leaders developed an excellent idea for a Catalyst Pilot. Create a group of current business owners who can reach out and support emerging Peoria entrepreneurs. Join this continued discussion on developing that Catalyst Pilot. If you did not attend the first Build Peoria event but have an interest in the topic, please email Peoria.Forward@asu.edu first to determine the best way to plug in! 


Cybersecurity City Roundtable

1:00pm - 3:00pm  |  Wednesday, 10/30/2019

ASU West Campus - Kiva

13492 N 47th Ave, Phoenix, AZ 85051

Ransomware attacks are a significant threat faced by cities across the West Valley. Join this intimate discussion designed to initiate conversation among partners on how organizational leaders can address ransomware attacks. This will be an interactive discussion among current city leaders and cybersecurity practitioners.

ASU E+I Peoria Forward is partnering with the Cybersecurity Consortium at ASU West Campus to facilitate this event.


Business Builder: Getting Started

5:30am - 7:00pm  |  Tuesday, 11/5/2019

Peoria Main Library - Multi-Purpose Room

8463 W Monroe St, Peoria, AZ 85345

Explore introductory topics relating to how to begin launching a business venture. Grasp basic concepts, like navigating resources and how to craft an elevator speech, new business owners must have in mind when starting their business. If you're contemplating launching a venture, here is where you can form the groundwork for it to be built. 


Business Builder: Marketing

5:30pm - 7:00pm  |  Tuesday, 11/12/2019

Peoria Main Library - Multi-Purpose Room

8463 W Monroe St, Peoria, AZ 85345

Understand the aspects that make up a marketing mix and what ways they can be leveraged. Discover the 4 P’s of marketing and how they relate to your business concept.


Peoria Forward Innovation Night

5:00pm - 7:00pm  |  Wednesay, 11/13/2019

Peoria Sports Complex Colonnade

16101 N 83rd Ave, Peoria, AZ, 85382​

Register for this evening of in-depth discussion with founders, developers, experts and resource partners in the startup ecosystem at the Peoria Sports Complex. Join ASU E+I AVP Ji Mi Choi and the Peoria Forward team as they have conversations with successful entrepreneurs in the West Valley. Get connected and develop the entrepreneurial ecosystem in Peoria.


Business Builder: Sales Projections

5:30pm - 7:00pm  |  Tuesday, 11/19/2019

Peoria Main Library - Multi-Purpose Room

8463 W Monroe St, Peoria, AZ 85345

Learn how to reach your business goals strategically. Find how you can achieve your business aspirations by understanding key financial concepts that will guide you in developing the vision for your entrepreneurial journey.


Finding Solutions: Turn Your Idea Into Your First Business

5:30pm - 7:00pm  |  Monday, 12/2/2019

Sunrise Mountain Library

21109 N. 98th Ave. , Peoria, AZ, 85382

All great entrepreneurs have one thing in common, they solve problems. Connect with other budding entrepreneurs as we discuss how to evolve an idea into a business.


1 Million Cups Phoenix - West Valley

9:00am - 10:00am  |  Every Wednesday

Office Evolution Peoria

14050 N 83rd Ave Suite 290, Peoria, AZ 85381

1 Million Cups is open to everyone and invites those from every stage of their entrepreneurial journey to participate. It is a community of innovators that welcomes students, business leaders, founders and more. Hear from founders, connect with resources or explore what is happening in the West Valley. The West Valley chapter of 1 Million Cups hopes to capture the diversity of our community and serve as a welcome mat for everyone interested in entrepreneurship in the West Valley. No registration or membership is required. 

More info


More events coming soon!

Email  Kristin.Slice@asu.edu  to receive more information and updates on #PeoriaForward