As we celebrate Hispanic Heritage Month, it’s the perfect time to recognize how diverse perspectives can enrich our communities. In the business world, this diversity is a driving force for success in many ways. Companies with diverse leadership teams often see stronger financial performance and representation is increasingly influencing purchasing decisions, as customers seek brands where they can see themselves.
As of 2020, there were 9,000 Hispanic-owned businesses in Arizona, with numbers increasing every year. These businesses range from clothing stores and restaurants to tech service companies, each reflecting their cultural influences in different ways. That’s why we’re happy to spotlight some impressive local Hispanic and Latino-owned businesses and celebrate their contributions to our community.
One local example is the Mercado Plaza Del Sol. Located in the heart of Downtown Chandler, AZ, Mercado Plaza Del Sol is home to various Hispanic-owned businesses, including a restaurant, a cell phone store, a boutique, and other shops.
Overseeing Your Destiny: The Garage Bike Shop
One business located in Mercado Plaza Del Sol is The Garage Bike Shop, a family-owned and locally operated shop. Owner Rene Pulido, driven by his passion for bicycles, moved to the United States to open his shop. Rene traveled between Mexico and the United States until he decided to settle in Southern California in 1986.
“From all the American-inspired movies I watched, I understood that in this country, you oversee your destiny, and your wealth reflects your efforts and determination,” he said.
Growing up in a large family, Rene learned the value of hard work and dedication. Inspired by his upbringing, Rene opened his bike shop in 2009 in Guadalupe, AZ. Despite closing the original shop in 2016 due to high rent, Rene continued working on bikes from a different shop and even had customers come to his home so he could work from his home shed.
“The spirit of my shop remained alive through the continued support and connection with my customers,” he said.
Rene reopened his shop at Mercado Plaza Del Sol, where it has thrived for the past year. The Garage Bike Shop still remains a family business, with his son working during the day and his daughter helping during university breaks.
Fostering a Sense of Community
Rene’s Hispanic heritage profoundly influences how he runs his business. Aware of the challenges and responsibilities faced by everyone, especially in a small town, Rene strives “to be kind in the smallest ways, keeping consistently low prices and being willing to work with customers to ensure they can enjoy their bicycles to the fullest potential without financial barriers.”
The Garage Bike Shop fosters a sense of community and family. Regardless of where you’re from or where you’re going, you’re always welcome. The shop also gives back by participating in small business fundraisers, supporting local schools, and aiding local tribes. Every year, they join holiday and celebration parades and host parties at their bike shop to celebrate their customers and community.
“This inclusive, community-focused approach is a direct reflection of my Hispanic heritage and importance of community, kindness, and connection in everything we do,” Rene said.
“There are misconceptions about the bike industry, particularly regarding finances and the types of people it serves,” Rene told us. “The first misconception is the cost because bicycle maintenance can be costly.” But Rene explained how The Garage Bike Shop offers affordable cycling products and services because he believes, “cycling doesn’t have to be expensive.”
“With the honesty and humility of a dedicated bike mechanic, we ensure our customers only pay for what they need and receive products and services that will last,” Rene said. “This approach allows us to build trust and long-lasting relationships with our customers.”
Another misconception is that cycling is only for athletes or enthusiasts. Rene believes cycling is for everyone, whether you’re a first-time rider, looking for a relaxing ride to the park, or someone who bikes to work.
“Our diverse clientele shows that cycling transcends age, background, and lifestyle,” he said. “At The Garage Bike Shop, we serve everyone, bringing together a community united by a love for bicycles.”
Navigating the Challenges of Entrepreneurship
Entrepreneurship and owning a business is never easy. Rene faced significant challenges when opening his bike shop.
“The process of starting a business involves navigating many challenges and learning a lot on your own,” he said. “When you become your own boss, the mental aspect can be daunting. You must handle everything, from managing finances to marketing your business, while keeping the quality of your services. The journey is filled with ups and downs, but perseverance and dedication to your passion make it worthwhile.”
Despite these challenges, The Garage Bike Shop has become a community staple. Reviews highlight Rene’s helpfulness, friendliness, and expertise. We thank Rene Pulido for sharing his story with us. Visit The Garage Bike Shop and the other small businesses at Mercado Plaza Del Sol.
Check out These Other Hispanic-Owned Businesses
Need medical spa treatments? Visit AZ Med Spa, a wellness center offering a blend of medical spa treatments with relaxation and rejuvenation.
Founded by Ruben Trujillo, Cafe Emporos is a unique greeting card experience that combines the warmth of coffee with special memories, customized for special occasions.
The Crafty Chica is the source for Mexi-style crafts and awesome DIY content. Founded by Kathy Cano-Murillo, you can buy her products online at CraftyChicaStore or inside Amor Collective (Peoria, AZ), Retail Therapy Scottsdale Fashion Square and Phx Convention Center), product line and books at Barnes & Noble stores.
For a tasty bite, visit El Chullo, a family-owned Peruvian restaurant with authentic cuisine. They have two locations in Phoenix: 2605 N 7th St and 4414 N 7th Ave.
Idea House Agency provides digital marketing and business growth advisory services. Founded by local Latinx entrepreneur, Jackie Gutierrez, the firm has helped local businesses, startups and international corporations reach their most valuable customers.
For all your party, wedding, or brunch decor needs, One Decor Legends is your go-to shop.
Procool Technologies, a women and minority-owned business specializes in kitchen equipment, refrigeration, and HVAC repair services.
Pinedas Autoglass is a family-owned, locally operated business offering auto glass services, including re-calibration, window tinting, window regulation, custom glass cutting, and a mobile service that comes to you.
WebToq provides professional web development services, including design, website creation, landing pages, content management systems, and more.
If you’re looking for a restaurant with a rich history, don’t miss 5th Ave Cafe, formerly Uptown’s. This historic landmark in Metro Phoenix was revitalized in 2021, keeping its historic charm while adding new features.
Supporting Hispanic-owned businesses not only contributes to the local economy but also celebrates the rich cultural heritage they bring to our communities. From delicious eats to essential services, these businesses showcase dedication, quality, and diversity. Next time you’re in Phoenix or Chandler, make sure to visit these wonderful establishments and experience firsthand the unique products and services they provide. By supporting these businesses, you’re not just a customer. You’re part of a community.
