Self-paced
What is customer discovery?
Customer discovery is the process of identifying who uses your product or service and understanding their needs.
How do I legally form my business?
Explore the different types of legal business structures and the implications of each so that you can make the right choice for you and your venture.
What contracts should I have in place?
Explore different types of contracts, what information they contain and what protections they offer. Templates and examples will help you get started.
Should I copyright my work?
Explore the protections offered by a copyright, figure out if one is right for you and learn how to apply for one.
What are my business license options?
Learn about different types of business licenses — general business, regulatory, tax and more — plus tips for Arizona residents and ASU affiliates.
How much money do I need to start my business?
This course uses a guide from the U.S. Small Business Administration to help you understand how much money it will take to start your business.
Venture Development
We’ll dig into how your idea creates value, who your idea serves and how you can make your idea real.
Entrepreneurial Approach
Explore seven ways of incorporating an entrepreneurial approach into any problem you’re facing.
Which revenue streams work for me?
Learn about different revenue streams that allow you to deliver value to your customers and make money.
Why should I develop customer personas?
Learn to collect information and build personas for your customer base as part of an effective marketing and sales strategy.