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Legally speaking — a dictionary of terms

A supplement to the rest of our “legally speaking” resources, this dictionary of terms will help you make sense of the legal jargon.

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Design Thinking

Design thinking is a way to solve problems by considering the perspectives and needs of humans first.

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How does my idea fit into a business model canvas?

The business model canvas (BMC) is one way to describe and discuss your business model. Learn how to adapt the BMC to fit your work.

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Is mentorship right for me?

Mentorship is reflective and personalized, focusing on your entrepreneurial goals specifically or connecting about overall life experiences.

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How do I legally form my business?

Explore the different types of legal business structures and the implications of each so that you can make the right choice for you and your venture.

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What contracts should I have in place?

Explore different types of contracts, what information they contain and what protections they offer. Templates and examples will help you get started.

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Should I copyright my work?

Explore the protections offered by a copyright, figure out if one is right for you and learn how to apply for one.

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What are my business license options?

Learn about different types of business licenses — general business, regulatory, tax and more — plus tips for Arizona residents and ASU affiliates.

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What are my funding options?

It costs money to start a business. Explore five types of funding to help you understand your options.

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Venture Development

We’ll dig into how your idea creates value, who your idea serves and how you can make your idea real.