In September 2020, Arizona State University proudly named the J. Orin Edson Entrepreneurship + Innovation Institute in recognition of J. Orin Edson’s transformational endowed gift and his longstanding commitment to

There‘s an inherent tension between creativity and marketing yourself as a creative professional. Traditional entrepreneurship teaches that you create value by solving problems and listening to your audience’s needs.  Yet

Why do some new businesses gain traction quickly while others struggle to get noticed? Often, it comes down to understanding a few key digital marketing basics.  Whether you’re launching a

For many students, a summer internship is seen as a resume booster or simply a way to gain industry exposure. But if you’re interested in entrepreneurship or starting your own

At the J. Orin Edson Entrepreneurship + Innovation Institute, we engage with entrepreneurs who bring forward ambitious, forward-thinking ideas. The energy they carry is unmistakable, and the drive to move

Between classes, part-time jobs and everything else college demands, a growing number of students are quietly building something on the side. According to Google, a side hustle is an extra

Universities can be powerful catalysts in local innovation ecosystems, especially when they extend beyond the classroom and actively partner with industry. For corporations of all sizes, engaging with universities isn’t

Colleges have long been catalysts of student-led innovation. Recent decades have seen them create full-on programs for young innovators. Unlike the typical college course, these incubators do not serve to

If you’ve spent any time at ASU, you’ve probably seen it firsthand. We don’t just talk about making a difference at ASU—students actually do it. From launching nonprofits to building