Many entrepreneurs assume social media only works once they have thousands of followers. Until then, it can feel like every post is being sent into the void. But a small

A great pitch deck does more than just explain your venture idea. It helps your audience understand the problem you are solving, why your solution matters and why you are

Hiring your first employee is one of the biggest milestones in building a business. It’s also one of the easiest places to make an expensive mistake. Today, Artificial Intelligence (AI)

From September 15 through October 15, we celebrate Hispanic Heritage Month, honoring the history, culture and contributions of Hispanic and Latino Americans in the United States. It’s also an opportunity

In September 2020, Arizona State University proudly named the J. Orin Edson Entrepreneurship + Innovation Institute in recognition of J. Orin Edson’s transformational endowed gift and his longstanding commitment to

There‘s an inherent tension between creativity and marketing yourself as a creative professional. Traditional entrepreneurship teaches that you create value by solving problems and listening to your audience’s needs.  Yet

Why do some new businesses gain traction quickly while others struggle to get noticed? Often, it comes down to understanding a few key digital marketing basics.  Whether you’re launching a

For many students, a summer internship is seen as a resume booster or simply a way to gain industry exposure. But if you’re interested in entrepreneurship or starting your own

At the J. Orin Edson Entrepreneurship + Innovation Institute, we engage with entrepreneurs who bring forward ambitious, forward-thinking ideas. The energy they carry is unmistakable, and the drive to move