startup

Keeping Up With Consumer Trends: Essential Personalization & Digital Strategies
March 26, 2025
Consumers are constantly changing how they purchase from and interact with businesses, and staying ahead of the curve is key for entrepreneurs and business owners to remain competitive. The growing

How to Grow Your Business by Diversifying Your Products or Services
March 19, 2025
Diversifying your business isn’t just a smart move—it’s the key to long-term growth and staying ahead in a changing market. By expanding product lines or services, companies can tap into

From Connections to Collaboration: Cultivating Business Growth With Intentional Networking
March 11, 2025
Networking might seem intimidating at first, but embracing it with an intentional and thoughtful approach can unlock incredible opportunities for business growth and mutually beneficial relationships. Fifteen years ago, I

Summer Internships to Help You Develop Your Innovative Ideas in 2025
March 5, 2025
Are you considering applying for a summer internship? Have you already started to apply? Internships are more than just an opportunity to earn money—they’re key to shaping your career path

A Simple Guide to Commercializing Academic Research
February 13, 2025
At Arizona State University (ASU), we are changing the way the world solves problems. From rising global temperatures to opioid addiction, emerging diseases to disinformation, the biggest challenges we face

Financial Planning for Student Entrepreneurs: Ways to Get Started
February 6, 2025
Being an entrepreneur and a student definitely comes with its own set of unique challenges: on one hand, you have academic responsibilities while on the other hand, you are trying

How Different Business Models Can Leverage AI and Meet Diverse Needs
January 31, 2025
AI is a major focus in our collective conversations—and for good reason. It’s revolutionizing the business world by driving efficiency, sparking innovation and fueling growth across all industries. Understanding AI’s

Unlock Opportunities: How the Small Business Academy Empowers Arizona Entrepreneurs to Secure Major Contracts
January 13, 2025
Are you ready to elevate your business? The Small Business Academy: Securing Contracts for Next Level Success, powered by SRP and developed by the J. Orin Edson Entrepreneurship + Innovation

Finding Success Through Purpose-Driven Entrepreneurship
December 23, 2024
“Problem. Idea. Solution.” You may have seen this before. It’s on some of the Edson E+I Institute merch, but more importantly, it’s at the core of the ethos that we