Edson

Testing the Waters: How MVPs Turn Great Ideas Into Success
April 9, 2025
Creating a Minimum Viable Product (MVP) is a smart way to test a business idea with minimal resources, gather feedback and make improvements before going all in. Instead of spending

Why Making the Right Connections Leads to Better Funding Opportunities
April 2, 2025
Building a business isn’t just about what you know—it’s about who you know. Connections can make all the difference. Networking and cultivating strong professional relationships can open doors to new

Keeping Up With Consumer Trends: Essential Personalization & Digital Strategies
March 26, 2025
Consumers are constantly changing how they purchase from and interact with businesses, and staying ahead of the curve is key for entrepreneurs and business owners to remain competitive. The growing

How to Grow Your Business by Diversifying Your Products or Services
March 19, 2025
Diversifying your business isn’t just a smart move—it’s the key to long-term growth and staying ahead in a changing market. By expanding product lines or services, companies can tap into

From Connections to Collaboration: Cultivating Business Growth With Intentional Networking
March 11, 2025
Networking might seem intimidating at first, but embracing it with an intentional and thoughtful approach can unlock incredible opportunities for business growth and mutually beneficial relationships. Fifteen years ago, I

Summer Internships to Help You Develop Your Innovative Ideas in 2025
March 5, 2025
Are you considering applying for a summer internship? Have you already started to apply? Internships are more than just an opportunity to earn money—they’re key to shaping your career path

Think Globally, Act Locally: Creating Solutions Through Youth Innovation + Entrepreneurship
February 26, 2025
The ability to think globally while acting locally is a vital skill for today’s youth. It can be difficult for educators and students alike to cultivate this dual perspective, which

Beyond Market Shifts: Turning Change Into Opportunity as a Student Entrepreneur
February 19, 2025
Markets don’t stand still, and neither can businesses. Market shifts bring major changes to industries, influencing everything from consumer behavior and technological advancements like AI to economic shifts, regulatory changes,

A Simple Guide to Commercializing Academic Research
February 13, 2025
At Arizona State University (ASU), we are changing the way the world solves problems. From rising global temperatures to opioid addiction, emerging diseases to disinformation, the biggest challenges we face