ASU

Six Ways to Evaluate Business Performance and Set Goals for 2026

December 2, 2025

As 2025 comes to a close, it’s easy to focus on wrapping up financial statements. But the end of the year also creates a pivotal opportunity to step back, evaluate

Beyond Profit: Incorporating Social Responsibility in Your Business

November 26, 2025

Entrepreneurs and founders are often driven by fresh ideas, tough challenges and the promise of financial gain. But the most lasting ventures usually begin with something deeper: a vision to

Preparing for Black Friday and Cyber Monday: Strategies for Small Businesses

November 18, 2025

Black Friday and Cyber Monday are two of the biggest shopping days of the year, but they can feel intimidating for small businesses. How can you stand out when big-box

Encouraging Creativity & Problem-Solving Skills in Young Inventors

November 11, 2025

One of the most valuable skills we can nurture in young learners is the confidence to approach problems with creativity and fresh ideas. Programs like Invention Convention Arizona (ICAZ) give

Honoring Native Heritage: Business Moves That Uplift Indigenous Contributions

November 3, 2025

Have you ever wondered how your business could make a meaningful impact in recognizing and celebrating the rich cultural heritage of Native American communities and their present day influence in

How to Fund Your Startup Idea: Grants, Timing Outside Investment and Other Financing Tips

October 29, 2025

When you’re pursuing a big idea, building a startup or launching a small business, it’s easy to assume the next step is finding funding. But in reality, many successful ventures

Navigating University Policies and Intellectual Property Rights

October 22, 2025

Arizona State University (ASU) is more than a place of learning. It’s a hub of innovation and creativity. Whether you’re a student developing a project, a researcher working in a

Content Marketing Strategies That Drive Results for Small Businesses 

October 17, 2025

If you run a small business or a startup, at some point you’ve probably wondered two things: Who has time to do content marketing? How do you actually know what

Top University Entrepreneurship Resources to Help You Build What’s Next

October 16, 2025

ASU is full of resources and opportunities to help students, faculty and community members succeed in entrepreneurship and innovation. From launch to exit, ASU is the go-to institution for entrepreneurs.