{"id":641,"date":"2022-01-24T12:34:18","date_gmt":"2022-01-24T19:34:18","guid":{"rendered":"https:\/\/tdr.entrepreneurship.asu.edu\/?p=641"},"modified":"2022-08-24T09:37:50","modified_gmt":"2022-08-24T16:37:50","slug":"what-is-customer-discovery-and-how-do-i-do-it","status":"publish","type":"post","link":"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/what-is-customer-discovery-and-how-do-i-do-it\/","title":{"rendered":"What is customer discovery?"},"content":{"rendered":"\n<p>Who is the\u00a0person\u00a0that will pay for or benefit from your product or service? Customer Discovery is the process of identifying that person and getting to know to better understand their needs.\u00a0The feedback you receive in this process can be critical to the iterative process.\u00a0<\/p>\n\n\n\n<p>This module is available in English and Spanish:<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n\t<div class=\"uds-button \">\n\n\t\t\t\n\t\t\t<a href=\"https:\/\/training.entrepreneurship.asu.edu\/your-customer\/what-is-customer-discovery\/en\/index.html\" class=\"btn  btn-maroon \" data-ga=\"Get started\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"button\"  target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" >Get started <\/a>\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-8\">\n\t\t\t\n\n\t<div class=\"uds-button \">\n\n\t\t\t\n\t\t\t<a href=\"https:\/\/training.entrepreneurship.asu.edu\/your-customer\/what-is-customer-discovery\/es\/index.html\" class=\"btn  btn-maroon \" data-ga=\"Empieza\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"button\"  target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\" >Empieza <\/a>\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"Customer discovery is the process of identifying who uses your product or service and understanding their 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