Storytelling in pitching uses a clear, compelling story to share an idea. Learn why it matters, with simple examples showing how strong stories help ideas connect and stand out.

Customer personas are research-based profiles of ideal customers that show who you’re designing for and how to use simple tools and examples to better target your audience.

Learn to build a sustainable content strategy, streamline your process, create authentic brand content, and optimize performance for better results.

A solution statement explains how your idea solves a problem. Find out more and learn from an experienced entrepreneur and explore examples and resources to craft your solution statement.

A problem statement defines the issue your idea seeks to solve. Learn more about its parts, gain tips from an entrepreneur, and review examples and resources to help you develop your own.

Why should people choose your idea over others? Your value proposition tells them why. Discover more in this micromodule, so you can develop your own value proposition.

Wireframes help align teams, gather early feedback and refine ideas—crucial for founders building apps or platforms, especially when working with developers on a budget and timeline.

To secure funding, entrepreneurs must understand grants—from federal to corporate sources—to find those aligned with their goals and boost their chances of success.

Adopt triple-bottom-line values—people, planet, and profit—to drive sustainable growth and trust. Choose a certification that aligns with your goals to boost your ethical credibility.

An internship offers hands-on experience, skill-building, and career insights. This module prepares you for your internship, covers professional behavior, and shares resources from ASU and MCCCD’s Career Services.