This free Business Builders event is designed for small business owners and aspiring entrepreneurs to learn, network, and share experiences. The featured session, "Trust Before the Transaction," will explain how businesses can build trust and visibility in today's zero-click digital world by creating helpful content, strengthening their online presence, and adapting their marketing strategies. The event includes a presentation by digital marketing expert Vincent Orleck, followed by a Q&A session.
Business Builders: Trust Before the Transaction
Wednesday, July 22 | 5:30–7:00 p.m.
InnovationHub
2nd Floor, Georgia T. Lord Library
1900 N. Civic Square, Goodyear, AZ 85395
Cost: Free
Join Business Builders for an evening of learning, networking, and practical insights designed to help entrepreneurs and small business owners navigate today’s evolving digital landscape. This free community event brings together business leaders, aspiring entrepreneurs, and local professionals to explore strategies that support sustainable business growth while connecting with others in Arizona’s entrepreneurial ecosystem.
Trust Before the Transaction
Consumers are making more purchasing decisions before ever visiting a company’s website. Instead, they rely on AI-powered search tools, social media, online reviews, and search engines to evaluate businesses and determine who they trust.
In this interactive session, you’ll learn how to adapt your marketing strategy for today’s “zero-click” world by building credibility where your customers already spend their time. Discover why trust, visibility, and authentic content have become essential drivers of customer engagement and business growth.
You’ll gain insights on:
How consumer behavior is changing in the age of AI and social media.
Why online trust and credibility influence purchasing decisions.
Creating helpful content that builds relationships with prospective customers.
Increasing your business’s visibility across the platforms customers use every day.
Practical marketing strategies that support long-term, sustainable growth.
Featured Speaker
Vincent Orleck is a longtime advocate and active contributor to Arizona’s startup, technology, and entrepreneurial community. With extensive experience in digital marketing, social media strategy, and community building, he has helped organizations of all sizes use marketing to drive meaningful growth.
His work with Arizona State University, PHX Startup Week, yesPHX, and numerous founders and small businesses has made him a trusted resource for entrepreneurs looking to strengthen their digital presence and connect more effectively with their audiences.
Event Schedule
5:30–5:40 p.m. — Welcome and Introductions
5:40–6:40 p.m. — Trust Before the Transaction with Vincent Orleck
6:40–7:00 p.m. — Q&A and Networking
Whether you’re launching your first business, growing an existing company, or exploring new marketing strategies, Business Builders offers an opportunity to learn from an experienced industry leader, connect with fellow entrepreneurs, and discover free resources to help your business thrive.
Registration is free, and all small business owners, entrepreneurs, students, and community members are welcome.
Register here