While Instagram started as a simple photo sharing app, this community of over 1 billion users is now one of the most significant opportunities for businesses to reach new customers, drive sales and collaborate for success. Standing out in this crowded environment and achieving meaningful results, however, requires much more than simply posting some nice photos and hoping for the best.
Level up your Instagram strategy with expertise from fellow local entrepreneur, Shellie Small, and the Peoria Forward team, a program of the J. Orin Edson Entrepreneurship Institute. Shellie will share how she used Instagram to propel her business, Pinspiration in Peoria, including the foundational elements of a successful strategy, optimizing your account, creating effective posts, and maximizing engagement. Attendees will have an opportunity to join this collaborative discussion as well as connect with fellow entrepreneurs.
Learning outcomes: By the end of this workshop, attendees will be able to:
Define your target audience
Set meaningful goals and objectives
Track the right performance metrics
Optimize your account
Share high-quality content
Grow and engage your audience
Who: This event is perfect for all entrepreneurs—artists, retailers, chefs, consultants and beyond—who have an existing business and are looking for opportunities to grow their business.
Where: Join us in-person at Pop-Up Peoria or online. Details provided upon registration.
When: 5:30pm - 7:00pm (Arizona Time) | Tuesday, 01/25/2022