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ASU E+I Community Workshops: Social Media: How to embrace social media to drive your business forward

Date: February 22, 2017 - 6:00pm to 7:00pm
Location: BRIC at Tempe Public Library 3500 S Rural Rd, Tempe, AZ 85282

Monica Ballesteros

https://www.linkedin.com/in/ballesterosmonica
Twitter @MonicaBVM3

DESCRIPTION: Emojis, live streaming, Snapchat, oh my! Social Media is constantly changing, but how can you embrace it to drive your business forward?

In this session you will learn:
- How Social Media can be a gold mine for entrepreneurs
- How to grow your brand via social
- Digital Marketing strategies,
- Customer service via social,
- Showing empathy via social media
- Charisma in social media: why brands are adopting personalities for their social media communications

BIO: A veteran of the TV broadcasting industry, with over 12 years experience in the industry, Monica brings her knowledge of marketing, promotions and public relations into the digital arena to help drive Arizona State University's social media strategy.

As the Social Media Manager for the Enterprise Marketing Hub at ASU, Monica provides enterprise leadership of strategic social media marketing activities for the ASU Brand where she is responsible for establishing and maintaining ASU’s social reputation.

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