{"id":4121,"date":"2024-07-15T08:00:00","date_gmt":"2024-07-15T08:00:00","guid":{"rendered":"https:\/\/entrepreneurship.asu.edu\/blog\/?p=4121"},"modified":"2024-07-12T23:03:09","modified_gmt":"2024-07-12T23:03:09","slug":"essential-skills-and-resources-to-unlock-entrepreneurial-success","status":"publish","type":"post","link":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/","title":{"rendered":"Essential Skills and Resources to Unlock Entrepreneurial Success"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&w=2560\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-1024x572.jpg?strip=all\" alt=\"A person smiling at an audience at a professional event\" class=\"wp-image-4122\" srcset=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-1024x572.jpg?strip=all 1024w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-300x168.jpg?strip=all 300w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-768x429.jpg?strip=all 768w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all 1350w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&amp;w=540 540w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&amp;w=1080 1080w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Entrepreneur at Venture Devils Demo Day<\/em><\/figcaption><\/figure>\n\n\n<p><span style=\"font-weight: 400\">Starting or growing a business can be challenging, but equipping yourself with the right skills can truly set your business apart. Leadership, marketing, finance, and legal issues have a significant impact on a business\u2019s growth and sustainability. Entrepreneurs who master the basics in each area will confidently navigate a variety of challenges, laying a solid foundation for long-term success.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The J. Orin Edson Entrepreneurship + Innovation institute develops Training and Development Resources (TDR), covering each of these important skills. These online, asynchronous, self-paced learning modules are inclusively tailored to meet the needs of entrepreneurs in diverse development stages, industries, and regions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this blog, we&#8217;ll explore these four skill areas and share resources available through Edson E+I as well as other sources to support entrepreneurs at every stage of their journey.<\/span><\/p>\n<h3><b>Leadership<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Effective leadership is the cornerstone of entrepreneurial success. It&#8217;s more than just management. It&#8217;s about inspiring a team, crafting a winning strategy, and paving the path to achieving ambitious goals. Great leaders lead by example, fostering innovation, clear communication, and a positive work environment that empowers employees and drives the business forward. Here are three resources to help you develop and fine-tuning your leadership skills:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/how-can-i-take-steps-to-become-a-better-leader\/\"><b>How can I become a better leader?<\/b><\/a><span style=\"font-weight: 400\"> Acumen\u2019s Academy \u201cAdaptive Leadership: Mobilizing for change and disrupting the status quo\u201d is a free, four-week course to explore adaptive leadership techniques and tackle real-world leadership challenges.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/when-do-i-need-a-mentor\/\"><b>Is mentorship right for me?<\/b><\/a><span style=\"font-weight: 400\"> This Edson E+I resource explores the benefits of reflective and personalized mentorship. It provides considerations to either become a mentor or seek mentorship depending on your specific entrepreneurial goals or broader life experiences.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/brenebrown.com\/podcast-show\/dare-to-lead\/\"><b>Dare to Lead Podcast with Bren\u00e9 Brown:<\/b><\/a><span style=\"font-weight: 400\"> Bren\u00e9 Brown\u2019s podcast is inspired by her bestselling book, <\/span><i><span style=\"font-weight: 400\">Dare to Lead<\/span><\/i><span style=\"font-weight: 400\">, and features a mix of solo episodes and discussions with innovators, culture-shifters and disruptors who are making a difference. It&#8217;s focused on cultivating courage and transformative leadership across all aspects of life.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3.jpg?strip=all&w=2560\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3-1024x572.jpg?strip=all\" alt=\"A table of bright colored sticky notes and hands reaching for the notes\" class=\"wp-image-4123\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3-1024x572.jpg?strip=all 1024w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3-300x168.jpg?strip=all 300w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3-768x429.jpg?strip=all 768w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3.jpg?strip=all 1350w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3.jpg?strip=all&amp;w=540 540w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3.jpg?strip=all&amp;w=1080 1080w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-3.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Exploring entrepreneurial activities<\/em><\/figcaption><\/figure>\n\n\n<h3><b>Marketing strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Marketing is more than just advertising. It encompasses understanding customers, developing suitable products, positioning them strategically, and pricing them effectively. These elements form the core of effective marketing strategies, which are essential for the growth of any business. As an entrepreneur, you&#8217;ll often invest considerable time in these areas to boost your brand&#8217;s visibility and appeal. Here are some key insights into marketing fundamentals critical for every entrepreneur:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/how-will-a-go-to-market-strategy-help-my-business-succeed\/\"><b>How will a Go-to-Market strategy help my business succeed?<\/b><\/a><span style=\"font-weight: 400\"> A Go-to-Market (GTM) strategy allows you to connect your product with its ideal market and achieve essential product-market fit. Throughout this module, you&#8217;ll learn how to engage customers, understand the sales role of an early-stage founder, and use your GTM tools to effectively build revenue and scale your business.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/how-can-i-get-started-with-digital-marketing-for-my-business\/\"><b>How can I get started with digital marketing for my business?<\/b><\/a><span style=\"font-weight: 400\"> This TDR module will be helpful for you if you are a solopreneur, a micro business owner, or an established business owner who knows it\u2019s time to integrate \u201cdigital\u201d into your marketing strategy.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/we-bc.ca\/marketing-skills-for-entrepreneurs\/\"><b>Marketing Skills for Entrepreneurs: How to use a targeted marketing strategy to work smarter, not harder:<\/b><\/a><span style=\"font-weight: 400\"> WeBC, a business resource organization that supports women entrepreneurs along their small business journey, shows us how entrepreneurs can leverage their knowledge of their target market alongside the classic marketing mix (Product, Price, Place, and Promotion) to spark fresh and creative marketing strategies.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can find additional TDR modules on marketing strategy in the <\/span><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/?_sft_category=your-customer\"><span style=\"font-weight: 400\">Your Customer<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/?_sft_category=your-product-or-service\"><span style=\"font-weight: 400\">Your Product or Service<\/span><\/a><span style=\"font-weight: 400\"> collections:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is customer discovery?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why should I develop customer personas?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How do I gather and respond to customer feedback?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can I market my ecommerce business?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can I get started with digital marketing for my business?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none\">\u00a0<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all&w=2560\"><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4-1024x573.jpg?strip=all\" alt=\"Two coworkers high fiving in their office\" class=\"wp-image-4124\" srcset=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4-1024x573.jpg?strip=all 1024w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4-300x168.jpg?strip=all 300w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4-768x429.jpg?strip=all 768w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all 1125w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all&amp;w=225 225w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all&amp;w=450 450w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all&amp;w=675 675w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-4.jpg?strip=all&amp;w=900 900w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Photo by Getty Images<\/em><\/figcaption><\/figure>\n\n\n<h3><b>Funding and finances<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Securing adequate financial resources can determine success of your business. All entrepreneurs, from innovative startups to established businesses, need to understand the funding options available. Knowledge of funding and financial alternatives empowers entrepreneurs to make informed decisions, strategically aligning their funding approach with their business objectives and growth aspirations. If you\u2019re interested in learning more about funding and finance for your business, explore these courses and resources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/how-do-i-fund-my-business\/\"><b>How do I fund my business?<\/b><\/a> <span style=\"font-weight: 400\">The<\/span> <a href=\"https:\/\/dreambuilder.org\/programs\/\"><i><span style=\"font-weight: 400\">Financing Your Dream<\/span><\/i> <\/a><span style=\"font-weight: 400\">course, offered by DreamBuilder, will teach you about different types of capital available and how to secure them. It will also help you identify your business\u2019s needs and which funding sources are a good fit.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/what-types-of-funding-options-are-there\/\"><b>What are my funding options?<\/b><\/a><span style=\"font-weight: 400\"> We adapted the <\/span><a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/fund-your-business#section-header-0\"><i><span style=\"font-weight: 400\">Fund your business<\/span><\/i><\/a><span style=\"font-weight: 400\"> guide from the U.S. Small Business Administration (SBA). Remember, there is no one-size-fits-all solution when it comes to funding. This module is available in English and Spanish.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\">\n<p><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/how-much-money-do-i-need-to-start-my-business\/\"><b>How much money do I need to start my business?<\/b><\/a> <span style=\"font-weight: 400\">It costs money to start a business. In this module, we have adapted the <\/span><a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/calculate-your-startup-costs#section-header-0\"><i><span style=\"font-weight: 400\">Calculate your startup costs<\/span><\/i><\/a><span style=\"font-weight: 400\"> guide from the U.S. Small Business Administration (SBA). This module is available in English and Spanish.\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2.jpg?strip=all&w=2560\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2-1024x572.jpg?strip=all\" alt=\"Five people sitting indoors and looking at a document together\" class=\"wp-image-4125\" srcset=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2-1024x572.jpg?strip=all 1024w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2-300x168.jpg?strip=all 300w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2-768x429.jpg?strip=all 768w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2.jpg?strip=all 1350w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2.jpg?strip=all&amp;w=540 540w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2.jpg?strip=all&amp;w=1080 1080w, https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-2.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Entrepreneurs and mentors exploring business ideas<\/em><\/figcaption><\/figure>\n\n\n<h3><b>Legal issues<\/b><\/h3>\n<p><span style=\"font-weight: 400\">By understanding potential legal issues before they encounter them, entrepreneurs can safeguard their businesses and avoid risks. From intellectual property rights to contract negotiations, legal knowledge empowers entrepreneurs to navigate regulatory complexities and protect their business interests. Knowledge of legal fundamentals can help them make informed decisions so they can focus on innovation and growth in compliance with laws and regulations. <\/span><span style=\"font-weight: 400\">Here are several of the resources for you to explore:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/law.asu.edu\/experiences\/clinics\/entrepreneurship-small-business\"><b>Entrepreneurship and Small Business Clinic<\/b><\/a> <span style=\"font-weight: 400\">This is an innovative program that matches inventors, entrepreneurs, and emerging companies with teams of ASU Law students. The clinic provides clients with legal services often unavailable to startups and small businesses. These services help clients operate with a stronger legal foundation as they grow and thrive.<\/span><\/li>\n<li><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/what-tax-policies-and-laws-should-i-be-aware-of-for-my-business\/\"><b>What tax policies and laws apply to my business?<\/b><\/a> <span style=\"font-weight: 400\">There are many regulations to keep track of in different jurisdictions. This TDR module describes different types of taxes to keep in mind as a business owner.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/what-steps-do-i-take-to-legally-form-my-business\/\"><b>How do I legally form my business?<\/b><\/a><span style=\"font-weight: 400\"> Explore the different types of legal business structures and the implications of each so that you can make the right choice for you and your venture. We have included helpful content for U.S. and non-U.S. residents.<\/span><\/li>\n<li>You can find additional TDR modules about legal issues in the <a style=\"font-size: revert;background-color: #ffffff\" href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/?_sft_category=legally-speaking\"><span>Legally Speaking<\/span><\/a><span style=\"font-weight: 400\"> collection.<\/span><\/li>\n<\/ul>\n<h3><b>Never stop learning<\/b><\/h3>\n<p><span style=\"font-weight: 400\">To be an entrepreneur is to always be learning. As your business grows and your market evolves, you will constantly be trying new things and coming up new ideas.\u00a0 Here are some fantastic general entrepreneurship resources to bookmark and reference now and as your entrepreneurial journey progresses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.azcommerce.com\/small-business-boot-camp\/content-library\"><span style=\"font-weight: 400\">Arizona Commerce Authority Small Business Boot Camp Content Library<\/span><\/a><span style=\"font-weight: 400\">: Find over 300 webinars serving the needs of entrepreneurs and startups in relevant resource areas such as accounting and finance, leading and managing a business, legal issues, marketing and business sales and services.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/azsbdc.net\/\"><span style=\"font-weight: 400\">Arizona Small Business Development Center (SBDC)<\/span><\/a><span style=\"font-weight: 400\">: Arizona&#8217;s go-to resource to start, grow, or transition a business.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.bbb.org\/local-bbb\/bbb-serving-the-pacific-southwest\"><span style=\"font-weight: 400\">Better Business Bureau Serving the Pacific Southwest<\/span><\/a> <span style=\"font-weight: 400\">(BBB) is a hub for business support and provides many resources and events that entrepreneurs can engage with to help their ventures thrive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For more in-depth, holistic venture support, check out these options:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/entrepreneurship.asu.edu\/training-and-development-resources\/course\/what-steps-can-i-take-to-launch-my-business\/\"><span style=\"font-weight: 400\">Dreambuilder<\/span><\/a><span style=\"font-weight: 400\"> is an online, self-paced program that can help you create a business plan and determine the steps needed to launch your venture.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/bbbblueprint.com\/\"><span style=\"font-weight: 400\">BBB Blueprint<\/span> <\/a><span style=\"font-weight: 400\">is a free, online business incubation program dedicated to helping entrepreneurs develop their businesses.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/bbbpacsw.typeform.com\/to\/PRDiicgJ?typeform-source=www.google.com\"><span style=\"font-weight: 400\">Empower by GoDaddy Business Incubator<\/span><\/a><span style=\"font-weight: 400\"> is a 12-week launchpad to ethical growth and explosive success for your small business.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Honing the right skillset is essential for not only launching your business but also ensuring its longevity and success. As an entrepreneur, countless resources are available to you. Discovering what works best for your business model and target customer will help you achieve your goals. Explore and enjoy the journey!<\/span><\/p>","protected":false},"excerpt":{"rendered":"Starting or growing a business can be challenging, but equipping yourself with the right skills can truly set your business apart. Leadership, marketing, finance, and legal issues have a significant","protected":false},"author":70,"featured_media":4122,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[227],"tags":[33,67,37,20,250,74,249,52,32,29,248],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resource-development","tag-asu","tag-community-entrepreneurship","tag-entrepreneur","tag-entrepreneurship","tag-finances","tag-funding","tag-marketing-strategies","tag-small-business","tag-startup","tag-student-entrepreneur","tag-training-and-development-resources"],"uds_featured_image":{"id":4122,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1350,"height":754,"file":"2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg","filesize":79725,"sizes":{"medium":{"file":"ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7836,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-300x168.jpg?strip=all"},"large":{"file":"ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-1024x572.jpg","width":1024,"height":572,"mime-type":"image\/jpeg","filesize":48889,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&fit=640%2C358"},"thumbnail":{"file":"ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4371,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-150x150.jpg?strip=all"},"medium_large":{"file":"ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-768x429.jpg","width":768,"height":429,"mime-type":"image\/jpeg","filesize":30838,"source_url":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1-768x429.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":4121,"source_url":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Skills and Resources to Unlock Entrepreneurial Success - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Skills and Resources to Unlock Entrepreneurial Success - Blog\" \/>\n<meta property=\"og:description\" content=\"Starting or growing a business can be challenging, but equipping yourself with the right skills can truly set your business apart. Leadership, marketing, finance, and legal issues have a significant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&lossy=1&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sacampb9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sacampb9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/\"},\"author\":{\"name\":\"sacampb9\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/#\\\/schema\\\/person\\\/bbfb365293c34270253d329f8aa9527c\"},\"headline\":\"Essential Skills and Resources to Unlock Entrepreneurial Success\",\"datePublished\":\"2024-07-15T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/\"},\"wordCount\":1324,\"image\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/et3ukr3n7ug.exactdn.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all\",\"keywords\":[\"ASU\",\"community entrepreneurship\",\"entrepreneur\",\"entrepreneurship\",\"Finances\",\"funding\",\"marketing strategies\",\"small business\",\"startup\",\"student entrepreneur\",\"Training and Development Resources\"],\"articleSection\":[\"Resource Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/\",\"url\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/\",\"name\":\"Essential Skills and Resources to Unlock Entrepreneurial Success - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/et3ukr3n7ug.exactdn.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all\",\"datePublished\":\"2024-07-15T08:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/#\\\/schema\\\/person\\\/bbfb365293c34270253d329f8aa9527c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/et3ukr3n7ug.exactdn.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/et3ukr3n7ug.exactdn.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/07\\\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all\",\"width\":1350,\"height\":754},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/2024\\\/07\\\/15\\\/essential-skills-and-resources-to-unlock-entrepreneurial-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Essential Skills and Resources to Unlock Entrepreneurial Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/\",\"name\":\"Blog\",\"description\":\"Edson E+I\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/#\\\/schema\\\/person\\\/bbfb365293c34270253d329f8aa9527c\",\"name\":\"sacampb9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g\",\"caption\":\"sacampb9\"},\"url\":\"https:\\\/\\\/entrepreneurship.asu.edu\\\/blog\\\/author\\\/sacampb9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Essential Skills and Resources to Unlock Entrepreneurial Success - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/","og_locale":"en_US","og_type":"article","og_title":"Essential Skills and Resources to Unlock Entrepreneurial Success - Blog","og_description":"Starting or growing a business can be challenging, but equipping yourself with the right skills can truly set your business apart. Leadership, marketing, finance, and legal issues have a significant","og_url":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/","og_site_name":"Blog","article_published_time":"2024-07-15T08:00:00+00:00","og_image":[{"width":1350,"height":754,"url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all&lossy=1&ssl=1","type":"image\/jpeg"}],"author":"sacampb9","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sacampb9","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#article","isPartOf":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/"},"author":{"name":"sacampb9","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/#\/schema\/person\/bbfb365293c34270253d329f8aa9527c"},"headline":"Essential Skills and Resources to Unlock Entrepreneurial Success","datePublished":"2024-07-15T08:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/"},"wordCount":1324,"image":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#primaryimage"},"thumbnailUrl":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all","keywords":["ASU","community entrepreneurship","entrepreneur","entrepreneurship","Finances","funding","marketing strategies","small business","startup","student entrepreneur","Training and Development Resources"],"articleSection":["Resource Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/","url":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/","name":"Essential Skills and Resources to Unlock Entrepreneurial Success - Blog","isPartOf":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#primaryimage"},"image":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#primaryimage"},"thumbnailUrl":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all","datePublished":"2024-07-15T08:00:00+00:00","author":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/#\/schema\/person\/bbfb365293c34270253d329f8aa9527c"},"breadcrumb":{"@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#primaryimage","url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all","contentUrl":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2024\/07\/ASU-Blog-Asset-RD-Business-Resources-for-Entrepreneurs-1.jpg?strip=all","width":1350,"height":754},{"@type":"BreadcrumbList","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/2024\/07\/15\/essential-skills-and-resources-to-unlock-entrepreneurial-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/entrepreneurship.asu.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Essential Skills and Resources to Unlock Entrepreneurial Success"}]},{"@type":"WebSite","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/#website","url":"https:\/\/entrepreneurship.asu.edu\/blog\/","name":"Blog","description":"Edson E+I","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entrepreneurship.asu.edu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/entrepreneurship.asu.edu\/blog\/#\/schema\/person\/bbfb365293c34270253d329f8aa9527c","name":"sacampb9","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f533a265509b52abd8f8b4a47bb1b17244baf08550fed5142bef870baa964a54?s=96&d=mm&r=g","caption":"sacampb9"},"url":"https:\/\/entrepreneurship.asu.edu\/blog\/author\/sacampb9\/"}]}},"uds_news_author":{"name":"Grecia Cubillas and Larisa Slacke","title":"","email":"","phone":""},"uds_story_hero":{"background_choice":"color","background_color":"no-bg-color","background_image":null,"background_image_size":null},"_links":{"self":[{"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/posts\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/comments?post=4121"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/posts\/4121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/media?parent=4121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/categories?post=4121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-json\/wp\/v2\/tags?post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}