{"id":3882,"date":"2023-10-24T08:00:00","date_gmt":"2023-10-24T08:00:00","guid":{"rendered":"https:\/\/entrepreneurship.asu.edu\/blog\/?p=3882"},"modified":"2023-10-23T20:42:16","modified_gmt":"2023-10-23T20:42:16","slug":"art-meets-business-four-creative-minds-crafting-success","status":"publish","type":"post","link":"https:\/\/entrepreneurship.asu.edu\/blog\/2023\/10\/24\/art-meets-business-four-creative-minds-crafting-success\/","title":{"rendered":"Art Meets Business: Four Creative Minds Crafting Success"},"content":{"rendered":"\n
\"Three<\/a><\/figure>\n\n\n

As we continue to build resources and support for creative entrepreneurs at Edson E+I, we strive to show, rather than tell, our community that entrepreneurship is for everyone, and that the BIPOC community is welcome in our spaces.\u00a0<\/span><\/p>\n

During the 2022-23 academic year, we hosted an event series at <\/span>Fusion on First<\/span><\/a> called Making Conversation, where we invited artists into our space to create with our students in an informal setting, opening up room for conversation about their practice from both a creative and an entrepreneurial perspective.\u00a0<\/span><\/p>\n

I had the opportunity to sit down with each of these creative entrepreneurs, all BIPOC artists, and learn more about their work and perspective on being a creative entrepreneur.<\/span><\/p>\n

Our Featured Artists<\/b><\/h2>\n\n\n
\"Person<\/figure>
\n

Tiesha Harrison<\/strong><\/p>\n\n\n\n

Tiesha Harrison is a multidisciplinary, Arizona-based artist. She graduated from Milan Art Institute in 2020 and earned a Bachelors in Interdisciplinary Studies from ASU. She inspires greatness through conceptual imagery and art immersive experiences. The product of her brushstrokes and creativity evoke sensations of vulnerability and emotions connecting viewers with vibrant manifestations of truth.  <\/p>\n\n\n\n

She thrives on self-mastery, creativity and self-reflection to help bring awareness to important topics like mental health. She collaborates with organizations, aiming to expose the voices of those who have been silenced by inner doubt, and welcome others to fully embrace their UNDEFINED soul.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"Person<\/figure>
\n

Aileen Martinez<\/strong><\/p>\n\n\n\n

Aileen Martinez is a Phoenix-based, Chicana artist who creates colorful drawings of places around the Valley and the City of Phoenix. The artist chooses to work in social spaces such as cafes and restaurants. These locations act as her public studio. She also works with the public to make special commissions, drawing people’s homes and places that they find special and dear. Martinez has a bachelor’s degree in Art Therapy from Southern Adventist University in Chattanooga, Tennessee. She believes in art’s ability to be an expressive outlet that has the power to build empathy and bridge communities.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"<\/figure>
\n

Brianna Noble<\/strong><\/p>\n\n\n\n

Brianna Noble’s work has traditionally focused on their existence in their surroundings, community, and society. Noble’s long-term goal in art-making is to, “just paint something pretty”.<\/p>\n\n\n\n

The work has recently made a change that focuses on the figure in their environment without outside judgment. It is a step toward the goal while also dealing with the everlasting assumptions placed on a Black, skinny, femme body.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"Person<\/figure>
\n

Ronnie Burton<\/strong><\/p>\n\n\n\n

Also known as FATS, Ronnie is a self-taught artist from Tucson, AZ, that made Phoenix home about 10 years ago and is a full-time commissioned artist. Creating has always been a fun hobby since he was a kid, doodling and drawing on friends’ backpacks during school. But that doodling has transformed into something real. It became his outlet when trying to find direction in his life. Ronnie decided to take the unconventional route and bet on himself, a decision that has changed his life forever. Now, Ronnie is relentlessly pursuing his dreams and hopes to be an example of someone that took the risk and beat all odds while inspiring the next person (and generation) to chase theirs fearlessly.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n

Artist Conversations<\/b><\/h2>\n

Keeping Joy in Your Craft<\/b><\/h3>\n

Like many entrepreneurs, it can take some time before an artist finds a financially stable path. Keeping the joy in the work\u2013both the creative and the business\u2013has to be intentional.<\/span><\/p>\n

\u201cI have to keep reminding myself why I\u2019m doing something and find little things that bring me joy within those things,\u201d said Ronnie. \u201cI\u2019m a big learner, so I like to get out of the house, physically walk the streets, see things, learn new things. \u2019Cause if I come back to the house with new things that I learned, it will help me stay in the creative move, which ultimately brings happiness for me.\u201d<\/span><\/p>\n

For Brianna, they find joy in doing the work they love. \u201cI create what I want to create instead of making things that I know will sell,\u201d they said. \u201cIf I find it funny, I\u2019m going to include it, if it\u2019s what I wanna do. So going in the outlet of what I enjoy.\u201d<\/span><\/p>\n

Taking the business aspect out of the process\u2013at least temporarily\u2013helps Aileen also get back to what she loves about creating. \u201cI will take a day out of the week or the month and I specifically make the attempt of going to draw without the intention of selling that drawing,\u201d she said. \u201cI think for awhile I was just consumed with making drawings with the intention of selling them, and that definitely lost some of that joy.\u201d\u00a0<\/span><\/p>\n

Making money is necessary, of course, but she doesn\u2019t want to create just for the money. Sometimes making art for herself is enough to bring back the spark.\u00a0<\/span><\/p>\n

Similarly, Tiesha finds joy in the creative thinking part of the process. \u201cI love helping others,\u201d she said. \u201cSo when I chase or when I know there is a problem out there and finding the solution, I feel like the money will come once you\u2019re doing what you love, what your passionate about.\u201d<\/span><\/p>\n

Reaching your target audience<\/b><\/h3>\n

There are any number of ways to promote your work. But finding your specific niche within the broader community takes time and effort. For artists and entrepreneurs, it helps to find a channel you enjoy using to share your creations.<\/span><\/p>\n

\u201cI absolutely love social media, especially Instagram and Facebook,\u201d said Tiesha. I feel like those are my two main tools for getting the word out there for my business.\u201d<\/span><\/p>\n

Once you have a platform, you can use it to start building connections and relationships. Finding those shared experiences helps you identify those who truly engage with your work.\u00a0<\/span><\/p>\n

\u201cIf I\u2019m drawing a local business, or a place where there\u2019s people who have connections to that, I go out of my way to make connections with those people,\u201d Aileen said. \u201cIn the past, I was just making drawings, posting them online, tagging them, and hoping that they would see it. But that\u2019s not always the case, so fi I want to work with them or sell something to them, then I will talk with them. That\u2019s been really helpful.\u201d<\/span><\/p>\n

Regardless of the channel or method, approach your target audience with authenticity. Aim to build relationships and the transactions will come.<\/span><\/p>\n

\u201cEvery day I try to make it a goal to talk to someone,\u201d said Ronnie. \u201cInstead of selling myself as an artist, I end up telling people about my art after they either learn about me or I learn about them, so it creates a more genuine relationship.\u201d<\/span><\/p>\n

Working through the pandemic<\/b><\/h3>\n

Along with social distancing and remote everything, entrepreneurs across all industries had to rethink a number of processes. And provided opportunities to try new things.<\/span><\/p>\n

\u201cWith the pandemic, the beginning of it, I was at home because I wasn\u2019t working at school anymore, we weren\u2019t going in person, and I had a lot of free time,\u201d Aileen said. \u201cI had this idea of drawing Phoenix. I started that like three years ago, and since I had all this free time, I hit the streets. I\u2019d take my little table and chair and sit at these places. And one thing I do like about myself at the moment is I was very dedicated. I would wake up at the crack of day, and I would go and sit there at a location for like eight or nine hours. I don\u2019t think I could do that now because I\u2019ve gotten soft and comfy, but yeah, I was doing that, and that kind of got a little traction. But I did that for some time, drawing at location.\u201d<\/span><\/p>\n

The pandemic also forced some entrepreneurs to take a breath and let inspiration come at its own pace. For Brianna, affected them by slowing them down.\u00a0<\/span><\/p>\n

\u201cI thought, \u2018I have all this time. I\u2019m going to create all these things.\u2019 I did not,\u201d they said. \u201cI tried and tried, and then I realized that I\u2019m fighting it. I decided to give myself the time I needed. It\u2019s shown me that it\u2019s not gonna always happen that way. You can have burnout when you rest. It happens.\u201d<\/span><\/p>\n

The pandemic hit about two and a half years after Ronnie started painting, and the increase in demand from people wanting to redecorate gave him confidence. \u201cI was a little afraid,\u201d he said. \u201cBut honestly, during the pandemic, that got me over the hump. I found a lot of people wanted to buy a lot of art during the pandemic. I had a really good at least year of the pandemic, and it helped me out a lot.\u201d<\/span><\/p>\n

Unexpected benefits (and surprises) of entrepreneurship<\/b><\/h3>\n

Entrepreneurs can glean a lot of great information from mentors and other businesses, but entrepreneurship is best learned through experience.<\/span> That means there are often surprises\u2013and opportunities for growth\u2013in every business journey.<\/span><\/p>\n

For creative entrepreneurs like Brianna, the business aspect can be a learning opportunity, like how to keep track of receipts and paperwork for tax season. \u201cThat\u2019s been fun, realizing what it\u2019s like being an artist during that time of year,\u201d they said. \u201cLike, did you keep track of all the money you spend and all the money you earned? Keep better track of that.\u201d<\/span><\/p>\n

Tiesha made the move to creative entrepreneurship after starting out in event planning and leadership. \u201cIf I knew it was going to be this fun, I would have done it sooner,\u201d she said. \u201cI would have taken the art classes, I would have taken the business classes that I\u2019ve done. And being able to transform lives, I think that is the most ultimate job ever.\u201d<\/span><\/p>\n

For Ronnie, entrepreneurship has shown him the value of quick but educated decisions. Something he wished he\u2019d known sooner was \u201cto not overthink anything in my career,\u201d he said. \u201cAnd that you need good people and a good team around you, for sure.\u201d<\/span><\/p>\n

The most important skill for creative entrepreneurs<\/b><\/h3>\n

Entrepreneurs must wear many hats: accountant, marketer, creator, manager. But the skills needed to be a creative entrepreneur transcend one role.<\/span><\/p>\n

Some important skills don\u2019t always come naturally to creative entrepreneurs. The most important skill for Brianna is networking, which forces them out of their comfort zone. \u201cTalk to people,\u201d they said. \u201cI\u2019m such an introvert. Just go outside, meet people, talk to them and remember their names.\u201d<\/span><\/p>\n

For Ronnie, the skill he prioritizes is self-discipline. \u201cEspecially being an entrepreneur, that\u2019s the hardest part, to have self-discipline every day,\u201d he said. \u201cA lot of the things about entrepreneurship is you\u2019re losing a lot and then you\u2019re winning in one day, and then your going to lose a lot more more days than win. So the losses are the lessons. You have more lesson days than winning days. So self-discipline for sure.\u201d<\/span><\/p>\n

Learning to trust yourself and what feels right is a hard skill to master, but an important one for Tiesha. \u201cI think you can learn any skill with repetition and taking the right courses,\u201d she said. \u201cBut following your heart is the most important thing because everything else follows: money, skills.\u201d<\/span><\/p>\n\n\n

\"\"<\/a><\/figure>\n\n\n

Advice for new entrepreneurs<\/b><\/h3>\n

Every entrepreneurial journey has its bumps. Some have to be experienced, but some can be avoided by learning from those who were on the path before you. When asked what advice they would give to someone interested in trying something new, like becoming a creative entrepreneur, the artists all agreed: just start.<\/span><\/p>\n

\u201cReally, that\u2019s it,\u201d said Tiesha. \u201cI always refer back to when I didn\u2019t have the experience. After experiencing the event that I created, I was like yes, I want that to be my vehicle for inspiring the world. Well in order for me to get there, I had to start even though I didn\u2019t have experience. So just start researching if you see something that\u2019s in relation to what you love or what you wanna do, then just ask questions.\u201d<\/span><\/p>\n

\u201cWhen I was working my regular job and then doing art at the same time, I thought there was going to be a magical day where like today\u2019s the day you got everything in order, go start, take the risk,\u201d Ronnie said. \u201cBut that day\u2019s never gonna come. You literally have to jump off a cliff. One day, I went to work and was like I\u2019m not coming back tomorrow, so today\u2019s the day I\u2019m starting. You have to literally just start. There\u2019s no right day to start chasing your dreams.\u201d<\/span><\/p>\n

Starting when you aren\u2019t sure if you are ready is an intimidating prospect. But Brianna encourages new entrepreneurs to embrace that.<\/span><\/p>\n

\u201cYou\u2019re gonna mess up maybe,\u201d Brianna said. \u201cMaybe you\u2019ll be great at it. Just try it out. I guess don\u2019t invest too much money into something you\u2019re just trying out. Maybe ask around if people have leftover supplies, or good old Tiktok. See how to do the craft you’re interested in on there, or Youtube University, and then go about it.\u201d<\/span><\/p>\n

Tiesha agrees that asking for help is an important part of starting. \u201cI love reaching out to different organizations,\u201d she said. \u201cAsking for help is really huge. A lot of people have a thing about asking for help, but that\u2019s really huge. When people know what you\u2019re doing what your vision is\u2013creating the vision, that\u2019s another one\u2013then there\u2019s leaders out there that are willing to help.\u201d<\/span><\/p>\n

What does entrepreneurship mean to you?\u00a0<\/b><\/h3>\n

No two entrepreneurial journeys are exactly the same. They will have different markets, different audiences, and different hurdles to overcome. But for these four creative entrepreneurs, passion, flexibility and grit are common themes for their business ventures.<\/span><\/p>\n

“Entrepreneurship means to me that you have to have a lot of grit. You have to grow into a different version of yourself where there\u2019s a lot of grit, a lot of selfishness,\u201d Ronnie said. \u201cThere\u2019s a healthy level of selfishness where you know you have to get some things done, and you have to separate from people. So it\u2019s just knowing that you have to transform into a better version of yourself to better yourself in the long run.\u201d<\/span><\/p>\n

The other part of grit is flexibility\u2013and knowing you can find a way to make it work. For Brianna, entrepreneurship means not thinking there\u2019s one way to do something. \u201cThere\u2019s obviously thousands of ways to get one job done, so don\u2019t be limited to, \u2018Oh I\u2019m an artist, I must stay doing artist things.\u2019\u201d they said. \u201cYou can have other outlets, you can be interested in more than one thing and make money off it.\u201d<\/span><\/p>\n

But for there to be grit, it has to start with a love for the work, and the people you are creating for.<\/span><\/p>\n

Entrepreneurship is \u201chaving something you\u2019re passionate and you care about, and going and paving your way, and kind of like learning and growing, and seeking that out and trying to make it sing,\u201d said Aileen.<\/span><\/p>\n

For Tiesha, entrepreneurship is following your heart in whatever it is you want to do. \u201cYou can always put a spin to it, like the business aspect, right?\u201d she said. \u201cLike I love art, you can create that into a business. Whatever idea you have, just go for it. And then obviously take classes too. Make sure that your business is lucrative and sustainable. So yeah, it\u2019s basically just following your heart and doing the things that you love.\u201d<\/span><\/p>\n

Supporting entrepreneurship at ASU<\/b><\/h3>\n

These artists are just a small sample of the creative entrepreneurs that pass through <\/span>Fusion on First<\/span><\/a> on a regular basis, and Edson E+I is honored to provide the space to facilitate their connection to the community.\u00a0<\/span><\/p>\n

Visit our <\/span>events page<\/span><\/a> to find our upcoming events. If you are a creative who wants to harness the power of entrepreneurship to cultivate the business side of your practice, check out our Venture <\/span>Devils<\/span><\/a> program.<\/span><\/p>","protected":false},"excerpt":{"rendered":"As we continue to build resources and support for creative entrepreneurs at Edson E+I, we strive to show, rather than tell, our community that entrepreneurship is for everyone, and that","protected":false},"author":70,"featured_media":3883,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[191,25,44],"tags":[33,13,37,20,201,21,52,32,29,46],"class_list":["post-3882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fusion-on-first","category-student-entrepreneurs","category-venture-devils","tag-asu","tag-edson","tag-entrepreneur","tag-entrepreneurship","tag-fusion-on-first","tag-higher-education","tag-small-business","tag-startup","tag-student-entrepreneur","tag-venture-devils"],"uds_featured_image":{"id":3883,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1350,"height":754,"file":"2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1.jpg","filesize":113795,"sizes":{"medium":{"file":"ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":12465,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-300x168.jpg?strip=all"},"large":{"file":"ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-1024x572.jpg","width":1024,"height":572,"mime-type":"image\/jpeg","filesize":76674,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1.jpg?strip=all&fit=640%2C358"},"thumbnail":{"file":"ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6909,"source_url":"https:\/\/et3ukr3n7ug.exactdn.com\/blog\/wp-content\/uploads\/sites\/3\/2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-150x150.jpg?strip=all"},"medium_large":{"file":"ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-768x429.jpg","width":768,"height":429,"mime-type":"image\/jpeg","filesize":50043,"source_url":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-content\/uploads\/sites\/3\/2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1-768x429.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":3882,"source_url":"https:\/\/entrepreneurship.asu.edu\/blog\/wp-content\/uploads\/sites\/3\/2023\/10\/ASU-Blog-Asset-Diversity-Entrepreneurship-Oct-1.jpg"},"acf":[],"yoast_head":"\nArt Meets Business: Four Creative Minds Crafting Success - 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