Part 1: Instagram Business Account Basics<\/b><\/h2>\n\n\n\n
In a previous post<\/a>, we explored how social media is The most cost-effective way for small businesses to drive sales<\/i> by leveraging each platform\u2019s unique characteristics, massive user bases, and a content-focused approach that supports a business\u2019 larger sales funnel. In this post, we are going to dive deeper into Instagram which has over two billion monthly users<\/a>, is used daily by over 59% of adults in the US<\/a>, and is taking the ecommerce world by storm with 44% of users shopping on it at least once a week<\/a>. <\/p>\n\n\n\n When it comes to business then, Instagram is an amazingly powerful tool but it can be difficult to know where to start. The internet is awash with advice from \u201cinfluencers\u201d and \u201cexperts\u201d but few include examples of real businesses actually implementing these approaches successfully, and even fewer include input from actual entrepreneurs. <\/p>\n\n\n\n This series of blog posts, has a foundation built from insights contributed by Phoenix-area entrepreneurs who have successfully used social media to propel their businesses like Shellie Small of Pinspiration Peoria<\/a>, Ruben Trujillo of Caf\u00e9 Emporos<\/a> and Kathy Cano-Murillo of The Crafty Chica<\/a>. Part three of this series includes a video recording of the Peoria Forward event, How to level up your business Instagram,<\/i> that was hosted by Shellie Small and features a wealth of posting tips and strategic insights. <\/p>\n\n\n\n Instagram Business accounts have a lot more features than Personal accounts and are designed to help you better understand your customers and improve your business\u2019 reach. The most important additional features include:<\/p>\n\n\n\n Everyone!<\/p>\n\t\t\t Shellie is a Peoria-based entrepreneur and has been featured in numerous local publications (like Shoutout Arizona<\/a> and Voyage Phoenix<\/a>) for her savvy approach to promoting her crafting studio, Pinspiration, on Instagram.<\/p>\n\n\n\n At a recent Peoria Forward event, Shellie shared that while Instagram used to be primarily an image sharing app, the addition of being able to share video through Instagram Reels has made it much more dynamic. Now, any product or service business can effectively share what they are working on! For example, musicians can now upload music videos and album art to promote a new release. And, while TikTok videos have certainly generated a lot of buzz, Gen Z still prefers Instagram according to the data.<\/a><\/p>\n\n\n\n While the process of creating an Instagram Business account is relatively straightforward (just a few clicks inside the Instagram account page), users are presented with a choice for how they would like to manage it. The Instagram Business account can be managed in isolation through the Instagram mobile app and website. Users who also have a Facebook Business Account, however, can choose to manage both simultaneously through the Meta Business Suite mobile app and website (Meta is the parent company of both Facebook and Instagram). <\/p>\n\n\n\n For the sake of brevity and because the specifics of these processes change as updates to user interfaces are released, we have curated links to step-by-step guides from the official Instagram Help Center and Meta Business Suite Help Center. <\/p>\n\n\n\nInstagram Business account vs. Instagram Personal account<\/b><\/h3>\n\n\n\n
Who is an Instagram Business account right for?<\/h3>\n\n\n\n
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How to create and navigate an Instagram Business account<\/b><\/h3>\n\n\n\n
Account Creation<\/b><\/h3>\n\n\n\n
Account Management on Instagram Mobile App or Website<\/b><\/h3>\n\n\n\n
Account Management on Meta Business Suite<\/b><\/h3>\n\n\n\n
Next Steps<\/b><\/h2>\n\n\n\n